Decide what deserves attention
We review the product, audience, existing marketing and available performance evidence. The output is a set of priorities with a reason behind each one.
B2B SaaS & Technology Marketing Agency
About Stratigia
Strategy, execution and the people accountable for both.
Marketing decisions are easier when the people making the plan understand the work it takes to deliver it.
Stratigia helps B2B SaaS and technology businesses set marketing priorities, put the agreed work into practice and review what changes. We connect product positioning, content, search and acquisition with the questions your buyers need answered.
SaaS-first. Technology-wide.
Software is our strongest specialization. Our work also serves B2B technology companies whose products need a clear explanation, a defined audience and a credible case for purchase.
That means understanding more than a list of features. We look at who uses the product, who approves the purchase, what triggers demand and what buyers need to believe before taking the next step.
The plan follows that context—whether the immediate need is a clearer message, useful content, relevant search visibility or a better route from interest to inquiry.
A marketing plan needs people who can carry it through
Manage and deliver the agreed work
We turn those priorities into assigned tasks, content, campaigns and implementation handoffs. Your scope identifies what Stratigia delivers, what your team supplies and where approval is needed.
Review the evidence and make the next decision
We separate completed work from audience activity and business outcomes. The review should make it clear what happened, what remains uncertain and what to continue, change or test next.
Meet the people behind the work
Strategy, project management, editorial work, search and implementation need different skills. Our team brings those responsibilities together around the agreed plan.
Abbas Sarfraz — CEO
Abbas brings together marketing planning, execution and client direction. His work spans the decisions behind a program and the practical steps needed to deliver it.
Sareen Habib — Head of Marketing & Growth
Sareen’s focus is marketing strategy, campaign planning and growth initiatives.
Faiza Fatah — Project Manager
Faiza works across project coordination, content delivery and SEO, keeping priorities and delivery steps connected.
Amna Zafar — Content Team Lead
Amna’s work covers content strategy, keyword research and editorial direction for SaaS content.
Team roles across delivery
- Ayaish KhanTechnical SEO Executive
- Mubashir AliAccount Executive
- Saniya SohailOn-Page SEO Executive
- Ekra SaeedSEO Backlink Expert
- Zayan HabibFrontend Developer
- Alyan KhanSEO Assistant
- Haiqa AzharContent Writer
- Bilal SarfrazMarketing Coordinator
- Azalfa SohailContent Writer
What that means when you work with us
Product context before recommendations. We need to understand the software, its users and the buying decision before choosing the work.
Clear responsibility. Deliverables, inputs, reviewers and handoffs belong in the plan so both teams know what happens next.
Claims supported by evidence. Product statements and customer results need sources. We distinguish an observed result from an explanation or assumption.
A reason to keep improving. Reporting should help decide the next action, including when to revise a plan or stop an activity.
Judge the approach through the work
Our published case studies show the client context, the problem and the work behind a program.
yieldWerx
yieldWerx — search and content work for semiconductor yield-management software.
Read the yieldWerx case studyUpViral
UpViral — a content program connecting education, evaluation material and sales use.
Read the UpViral case studyShareVault
ShareVault — improving existing product, solution and industry pages for an enterprise software business.
Read the ShareVault case studyThese are accounts of past engagements. They provide context for a conversation about your situation.
View our case studiesTell us what your marketing needs to do next
Bring the product, the audience and the problem you are trying to solve. We’ll discuss the priorities, the work involved and whether Stratigia is the right partner to take it forward.