Growth Hacking Case Study: Multi-Product Virality & Scalable Acquisition for Connectio

Objective

Connectio needed more than a marketing plan—it needed exponential growth. With a suite of performance-focused Facebook advertising tools (ConnectLeads, ConnectRetarget, ConnectAudience, and more), our mission was to engineer growth loops, incentivized virality, and scalable acquisition across every product launch.

Stratigia’s role was to create and execute a compound growth system—built on product-led triggers, community-driven expansion, and high-leverage marketing automation.

Our Growth Hacking Framework

✅ Viral Launch Architecture

• Launched each product using tiered referral campaigns and leaderboard competitions
• Embedded viral mechanics into early access and launch funnels (e.g., “Refer 3 to unlock lifetime access”)
• Used gamified email + social prompts to drive viral momentum

ConnectLeads waitlist campaign brought in 10K+ pre-launch leads organically

✅ Affiliate-First Go-To-Market Loops

• Recruited 1,000+ affiliates with high-converting swipe assets, leaderboard visibility, and commission tiers
• Co-created affiliate-only training webinars and launch competitions

Affiliates drove 35%–40% of product sales across launches

✅ Conversion-Optimized Microsites

• Created dedicated landing pages per tool with built-in virality (social proof, scarcity badges, embedded testimonials)
• Deployed retargeting scripts + dynamic CTAs per user behavior

Pages converted as high as 40% during live campaigns

✅ Paid Ads to Amplify Viral Loops

• Deployed low-CPL paid ads to ignite viral loops with warm audiences (Lookalikes, email custom audiences, Facebook group engagers)
• Used dynamic retargeting ads to resurrect drop-offs and drive reward completion

5x ROAS and 60% CAC reduction through viral-multiplied paid spend

✅ Product-Led Content Marketing

• Created walkthroughs, tutorials, and case studies that doubled as sales and viral tools (“How I got 15K leads using ConnectLeads”)
• Turned user-generated campaign results into blog content and ad creatives

UGC content earned 70+ natural backlinks and 3x average share rate

✅ Psychological Triggers & Growth Mechanics

• Used scarcity, urgency, and exclusivity: countdown timers, limited-time bonuses, reward unlocks, and gated access to feature demos
• Automated reward-based email reminders, leaderboard nudges, and viral update loops

Results

Strategic Impact

By building growth loops into every layer of product marketing—from landing pages to affiliate programs—Stratigia helped Connectio scale multiple products simultaneously. Our growth hacks weren’t short-lived tactics—they were systemic, repeatable models that could be deployed with every new launch.

“Growth wasn’t just a goal—it was a system embedded in every Connectio product release.”