Published On:
27 June, 2024
Reading Time:
24 minutes
Category:
SEO
Written By:
Amna
If you’ve been part of the SEO SaaS industry for some time, you’ve likely received or sent questionable SEO reports.
These reports aren’t useful, especially when you’re looking to improve your ranking. An SEO report is more than just data. It requires you to set actionable goals, analyze where things went wrong, and continually keep up with the algorithm.
But, with the right SEO reporting tools for SaaS companies, you can beat the algorithm and earn that top spot on search engines.
In this article, we’ve compiled some of the best tools for you. Whether you’re a SaaS startup, a founder, or an SEO manager, we’ve got a tool for you.
List of 15 Best SEO Reporting Tools for SaaS Companies
- SEO PowerSuite
- AgencyAnalytics
- SE Ranking
- Moz
- Semrush
- Raven Tools
- SpyFu
- Databox
- DashThis
- SurferSEO
- Klipfolio
- Geckoboard
- Ahrefs
- Google Data Studio
- Botify
1. SEO PowerSuite
SEO PowerSuite is a single platform that covers every aspect of SEO. Whether you’re trying to outrank your competitors with top keywords, boost your website’s traffic, or understand keyword intent – this platform should be your choice. Plus, you get unlimited SEO data (backlinks, keywords), which is 100% customizable. You just have to sit back, use the tool, and see how it helps you improve your ranking.
Features of SEO PowerSuite
- Customized reports with pre-designed templates
- Keyword rankings monitoring
- Website health audits
- Backlink quality analysis
- White Label reporting
- Scheduled report generation and delivery
- Data export in various formats
- Integration with Google Analytics and Search Console
- Automated reporting based on user-defined schedules
Top 3 SEO PowerSuite Features
1. Unlimited Backlink Data
Get backlink insights with the SEO SpyGlass feature. This tool helps you calculate the total number of backlinks in just a few minutes and analyzes your competitor websites for backlinks.2. SEO Website Auditor
This feature helps you analyze your content, optimize your keywords, and edit your pages to become more SEO-friendly.
3. Automated Reporting
This feature generates and delivers reports automatically. It requires no manual input and makes the whole process a lot smoother.Pros of SEO PowerSuite
- Different reporting formats (HTML and PDF)
- Various templates and customization features
- Automated reporting
- Access to four comprehensive SEO tools
Cons of SEO PowerSuite
- No monthly payment option
- Complex to use
- Limited functionality in lower-priced plans
- High cost for advanced features
- Unclear subscription renewal policy
Pricing
- Free plan available
- Lite Plan: $99/year
- Professional Plan: $299/year
- Enterprise Plan: $499/year
Customer Support
- Chat support
- Email support
- Call support
- Help & training support
Average Rating
It’s rated as 4.6/5 on G2.Testimonials
Final Verdict
This platform has many features that make it one of the best SEO reporting for SaaS on the market. With its customizable templates, white label reporting, and automated reporting system, it is certainly one of the best tools, especially for small- to medium-sized businesses looking for advanced features while staying within a budget.2. AgencyAnalytics
If you’re looking to automate your client SEO reporting, then AgencyAnalytics can certainly help you. It helps you view all your client data in one dashboard, create customizable dashboards, and send automated reports. It’s also trusted by 6,000+ agencies, making it a tried-and-trusted software. Plus, it helps you cut down on the extra time spent on manual reporting – so you can focus on scaling your SaaS company.Features of AgencyAnalytics
- Detailed reports on rankings, traffic, and ads
- 80+ marketing integrations
- Automated report delivery
- Customizable report templates
- CRM for client management
- Project Management Tool
- White-label reporting
- Custom dashboards
- Google Analytics 4 Reporting
Top 3 AgencyAnalytics Features
1. Customizable Dashboards
Connect all your data to customizable dashboards. This feature allows you to oversee metrics like bounce rates and rankings and integrates with other tools as well.2. Drag-&-Drop Report Builder
Create and automate unlimited reports to show your progress to clients. The automated option keeps your clients in the loop so they don’t miss out on anything.3. Custom Metrics
Create reports based on custom metrics for in-depth client reporting. You can also add formulas to present consolidated metrics to your clients.Pros of AgencyAnalytics
- Automated reporting and custom dashboards
- 100% white-label reporting
- 80+ marketing integrations
Cons of AgencyAnalytics
- Limited accuracy
- Fewer features compared to all-in-one SEO platforms
- Variable pricing structures can be costly for many campaigns
Pricing
- Freelancer Plan: $12/month per campaign
- Agency Plan: Minimum of 10 campaigns
- Enterprise Plan: Customized pricing
Customer Support
- Help Center
- Chat support
- Email support
Average Rating
It’s rated as 4.7/5 on G2.Testimonials
Final Verdict
AgencyAnalytics offers a variety of customization options. It does have some limitations in its feature set and data accuracy. However, it’s still a great tool to consider, especially if you’re planning to invest in a tool depending on the number of campaigns you’ll run.3. SE Ranking
SE ranking is an effective SEO reporting tool that helps small-to-medium businesses advance their SEO strategies. The advanced datasets, insightful reports, and useful strategies help you develop and execute effective SEO strategies. Moreover, the software offers automation for every major SEO task, including keyword research, technical website audits, local SEO, position tracking, and more. The software uses NLP technologies to offer relevant recommendations to its users. It is also continually updated to fine-tune datasets and process fresh algorithms to provide users with accurate data.Features of SE Ranking
- Competitors analysis
- Backlinking strategies
- Technical health and local SEO performance
- Add data from Google Analytics and other tools
- Track your keyword performance
- Content insights
- Custom reports
- Rank tracking
- SEO change tracking
- Dashboards and reporting
Top 3 Features of SE Ranking
1. Clear Interface
The main dashboard neatly organizes all the reports, datasets, and other factors, such as ranking. This makes it easier to make data-driven decisions to improve SEO.2. Rankings Module
The rankings module lets you overview your ranking on all search engines, customize the dashboard according to your needs, and add or remove features depending on your requirements.3. Competitive Research
View where your traffic is coming from, how your competitors are performing, what organic keywords your website ranks for, and your page trust from a single interface.Pros of SE Ranking
- Great customization options
- White Label feature
- Unlimited manual reporting
- Integrations with popular tools
- Ready-to-use report templates
- User-friendly interface
Cons of SE Ranking
- Limited flexibility in automated reports
- Collaboration limitations
Pricing
- Essential Package: $55/month
- Pro Package: $109/month
- Business Package: $239/month
Customer Support
- Email support
- Call support
Average Rating
It’s rated as 4.8/5 on G2.Testimonials
Final Verdict
This software has everything you need, including features like tracking SERP positions for several keywords, tracking your competitors, and running in-depth SEO audits for your website. It’s one of the best SEO reporting tools, and it offers a free trial without financial commitments. That makes it the perfect pick for companies with a small budget to invest in SEO.4. Moz
SEO for SaaS depends heavily on quality traffic, expert content, and the right techniques. Moz is a tool that helps with all of that. It has powerful SEO data solutions that help you take your SEO marketing to the next level, outrank your competition, oversee your efforts, and communicate with your team effectively. Moz also offers AI-powered search intent in keyword suggestions, which means it helps you make smarter and faster decisions at an affordable price.Features of Moz
- Keyword analysis
- Position tracking
- Site crawling and auditing
- Moz Local for local SEO
- On-page and off-page optimization
- Keyword tracking with Moz STAT
- Customized reporting in PDF or CSV formats
- White-labeling feature
- Automated report scheduling
- Ready-made templates
Top 3 Moz Features
1. Keyword Analysis
Analyze and track keywords to optimize your SEO strategy with Moz’s keyword explorer. You can see what keywords people use in your niche, their demand, and the strength of other sites competing for the same keywords.2. Site Crawling and Auditing
Run campaigns and perform site audits to identify and fix SEO issues. See where your content is lacking and needs to be updated and improve your on-page optimization.3. Crawl Website for Diagnostics
With this feature, you can keep your website updated and check for major issues. Moz will crawl your website to find issues that impact your rankings and help you fix them.Pros of Moz
- Customized reporting in PDF or CSV formats
- White-labeling feature
- Ready-made templates
- Automated report scheduling
Cons of Moz
- Limited feature set compared to other competitors
- Insufficient integration between tools
- Limited SEO reporting on the basic plan
Pricing
- Standard: $99/month
- Medium: $179/month
- Large: $299/month
- Premium: $599/month
Customer Support of Moz
- Chat support
- Help center
- Email support
- Call support
Average Rating
It’s rated as 4.3/5 on G2.Testimonials
Final Verdict
Moz is a huge name in the SEO industry. It offers a variety of features like crawling and keyword analytics. However, it needs to improve its integration and usability concerns. Despite these minor setbacks, it’s a great SEO reporting tool for potential users who can invest in it.5. Semrush
Semrush is a complete package. It helps users find millions of national and local keywords, analyze their website’s domain overview, track their positions on search engines, run technical audits, and create insightful reports. Moreover, it also helps you create and track your PPC campaigns, analyze your competitors, and create white-labeled reports. Plus, you get a 7-day free trial access that can be canceled at any time.Features of Semrush
- Customized reports for SEO and marketing
- Competitor analysis
- PPC advertising reports
- Social media marketing insights
- Content marketing reports
- Automated SEO reports
- Pre-made templates
- White-labeling features
- Multiple integrations
Top 3 Semrush Features
1. Position Tracking
This feature lets you track your website’s daily ranking for a selected set of keywords. The tool also has features like filtering, sorting, tagging, and creating reports.2. Domain Overview
The domain overview tells your domain authority score, how it competes with other competitors, which keywords the website currently ranks for, and how the domain authority score can be improved.3. Keyword Magic Tool
The keyword magic tool is a great resource to analyze your entire target market, find semantically related phrases, and plan your content campaign accordingly.Pros of Semrush
- Automated SEO reports
- Variety of pre-made templates
- Multiple integrations
Cons of Semrush
- Only offers reports in PDF format
- Steep pricing with the most basic package at $129.95/month
- Additional costs for agencies’ features
- High learning curve
Pricing
- Pro: $129.95/month
- Guru: $249.95/month
- Business: $499.95/month
Customer Support
- Help center
- User manuals
- FAQs and videos
- Call support
- Email support
Average Rating
It’s rated as 4.5/5 on G2.Testimonials
Final Verdict
Semrush is an extremely popular tool that offers standout features like Domain Overview and Keyword Magic Tool. It may not be suitable for users with a limited budget, as even the lower-tier package starts from approximately $129. However, if you have the technical expertise and affordability to grasp the software’s complexity, this is a great tool to consider.6. Raven Tools
Raven Tools helps you boost your SEO results, grow your business, and keep your clients happy. It’s a great platform for increasing traffic and conversions. Plus, it helps with client retention rates by offering insightful reports with customizable widgets and well-designed graphs. It’s recommended by some of the top agencies as it helps to analyze your website and uncover all SEO issues that may be keeping your website from ranking on search engines.Features of Raven Tools
- Automated client reports
- Flexible data sourcing from 25+ platforms
- Customizable dashboard
- Shareable reports via URL (HTML) and PDFs
- Real-time report accessibility with live CSV and URL data
- White-labeled reports
- Integration with 30+ platforms
- What You See Is What You Get reporting feature
- Versatile reporting formats
- Extensive integration capabilities
Top 3 Raven Tools Features
1. Automated Client Reports
Generate and schedule reports automatically, saving time and ensuring consistency in client communication.2. White-Labeled Reports
Customize reports to match your brand, presenting a professional and consistent appearance to clients.3. Site Auditor
Site Auditor helps analyze your website, check for SEO issues on both web and mobile versions, and help your website rank.Pros of Raven Tools
- What You See Is What You Get reporting feature for clear data presentation
- White-labeled reports
- Integrations with 30+ platforms
- Versatile reporting formats (shareable URL and PDF reports)
Cons of Raven Tools
- Despite automatic report scheduling, manual corrections are required
- Limited customization of charts
- No inter-account report import
Pricing
- Small Biz: $49/month
- Start: $109/month
- Grow: $199/month
- Thrive: $299/month
- Lead: $479/month
Customer Support
- Call support
- Email support
Average Rating
It’s rated at 4.2/5 on G2.Testimonials
Final Verdict
Raven Tools is one of the best SEO reporting tools, especially if you’re an agency. It offers a competitive pricing range with a lot of useful features. Despite its complex interface, it still has a variety of comprehensive solutions that make it a great fit for SEO reporting.7. SpyFu
With SpyFu, you get instant access to great backlinking strategies, top pages, and ranking history. The platform is also endorsed by big names like Amazon, Salesforce, and Adobe. It lets you compare domains, track rank, and build comprehensive SEO strategies to maximize your website’s potential.Features of SpyFu
- Competitor analysis
- Keyword research
- Rank tracking
- Detailed SERP analysis
- Pre-designed report templates
- Easy-to-understand insights
- Full customization of reports
- White-labeling feature
- SEO reports for every sales stage
- Scans billions of results across millions of domains
Top 3 SpyFu Features
1. Competitor Analysis
Gain valuable insights into your competitors’ strategies by just typing in a domain. The feature will give a complete overview of their key metrics.2. SkyFu Combat
Get clear answers on keywords your competitors rank for, but you don’t. With this tool, you’ll get an exclusive list of keywords.3. Detailed SERP Analysis
Analyze search engine results pages in detail to understand ranking factors and optimize your site accordingly.Pros of SpyFu
- Ready-made templates
- Easy-to-understand insights
- Full customization and white-labeling feature
- SEO reports for every sales stage
Cons of SpyFu
- Report formatting issues
- Outdated report design
- Limited features
Pricing
- Basic: $39/month
- Professional: $79/month
- Team: $299/month
Customer Support of SpyFu
- Chat support
- Call support
- Email support
Average Rating
It’s rated as 4.6/5 on G2.Testimonials
Final Verdict
With features like pre-designed templates and automated SEO reports, SpyFu stands as a great option in the SEO reporting industry. If you want to focus more on monitoring analytics, SpyFu is a great choice. However, choosing another platform may be the best choice if you want a better feature set.8. Databox
Another great SEO reporting tool for SaaS is Databox. It’s a powerful analytics platform that’s easy to use, tracks every metric in one place, and builds beautiful dashboards. Plus, it helps you centralize all your data so you can view all details in a single place. It also helps create automated reports and set goals for every team so their performance can be tracked.Features of Databox
- 100+ one-click integrations
- Data connection through SQL databases and APIs
- Ready-made dashboard templates
- Automated alerts about major KPI fluctuations
- Pre-scheduled reporting
- Custom and calculated metrics
- Collaboration and sharing capabilities
- Partner Directory for agencies
- Agency certifications
- Customizable dashboards
Top 3 Databox Features
1. High-level SEO Dashboards
With this feature, you get access to high-level dashboards in your report. These show your organic efforts, help you see where most of the traffic originated from, and break down everything visually.2. Customizable Dashboards
Create and personalize dashboards to fit specific reporting needs, enhancing data visualization and insights.3. Automated Alerts
Receive automatic alerts about changes in fluctuations in key performance indicators. This helps you make decisions timely without always staying connected to your system.Pros of Databox
- Pre-scheduled reporting
- Custom and calculated metrics
- Collaboration and sharing
- Automated alerts about major fluctuations in essential KPIs
Cons of Databox
- Complexity with custom reporting
- Data connection issues
- Databoard layout, text editing, and data visualization options are not effective
- Does not allow users to choose custom date ranges for reports
- Additional costs for White Label ($250/month)
Pricing
- Starter Plan: $59/month
- Professional Plan: $169/month
- Growth Plan: $399/month
- Premium Plan: $999/month
Customer Support of Databox
- Call support
- Email support
Average Rating
It’s rated as 4.4/5 on G2.Testimonials
Final Verdict
From automatic alerts to top-tier report creation, this platform has all the integrations you’ll need. It may not be the best tool for agencies or businesses with a tight budget. However, it remains a powerful tool if you’re looking to get d etailed and useful SEO reports.9. DashThis
DashThis is a reporting-first SEO tool with rich configuration capabilities. It helps users connect to platforms like Google Analytics, Facebook, LinkedIn, and Google Ads and offers specialized templates.Features of DashThis
- Comprehensive dashboards
- Automated data retrieval from various SEO tools
- Versatile KPI tracking
- High-level customization
- White-labeling capabilities
- Pre-built SEO report templates
- Integration with multiple marketing platforms
- Customizable report templates
- User-friendly interface
- Automated report scheduling
Top 3 DashThis Features
1. Comprehensive Dashboards
Integrate all your marketing platforms, sources, KPIs, and metrics into a single dashboard for a complete view of your data.2. High-Level Customization
Customize reports with white-labeling options. This feature allows you to add logos and modify colors to match your brand identity.3. Automated Data Retrieval
Automatically fetch data from various SEO tools and schedule reports. This reduces manual efforts and structures your procedures.Pros of DashThis
- Comprehensive dashboards
- Automated data retrieval and report scheduling
- Versatile KPI tracking
- High-level customization and white-labeling
- Pre-built SEO report templates
Cons of DashThis
- High pricing for small entities
- Learning curve for advanced features
- Dashboard limitations for freelancers
Pricing
- Individual Plan: $45/month
- Professional Plan: $139/month
- Business Plan: $269/month
- Standard Plan: $419/month
Customer Support of DashThis
- Help center
- FAQs
- Email support
Average Rating
It’s rated as 4.8/5 on G2.Testimonials
Final Verdict
DashThis offers a lot of features, making it one of the best SEO reporting software options available. The higher pricing range may not be suitable for small businesses, but overall, it’s a great choice if you’re looking for high-customization capabilities.10. SurferSEO
SurferSEO is an AI-based SEO tool designed for SEO writers, content marketing agencies, and SEO professionals. It’s a great SEO reporting tool for SaaS companies if you heavily rely on content marketing. The tool provides you with an entire workflow to boost your organic traffic and improve your chances of appearing in search results. Plus, its’ trusted by 150,000 content creators, teams, and agencies, therefore it holds a lot of credibility.Features of SurferSEO
- AI-generated SEO briefings
- Content optimization using SERPs and top-ranking articles
- Analysis of 500 on-page signals
- Real-time Content Score updates
- Keyword density and frequency guidelines
- Semantic term suggestions
- Content Audit for existing pages
- SERP Analyzer
- Topic and question suggestions for FAQs
- AI-driven outline builder
Top 3 SurferSEO Features
1. AI-Generated SEO Briefings
Generate detailed briefings based on target keywords, including content length, keyword density, and semantic terms.2. Real-Time Content Score Updates
Instantly update your content’s SEO score as you write. It also shows what score other competitors’ websites have and helps to greatly improve your on-page SEO.
3. Content Audit and SERP Analyzer
Analyze and optimize existing web pages by comparing them with high-ranking competitors, providing actionable insights.Pros of SurferSEO
- Excellent for content writing at scale
- Helps optimize existing and create new pages
- Extensive SEO report for your and competitors pages
- AI-driven text and header suggestions
- Extremely easy to use
Cons of SurferSEO
- Requires fine-tuning of briefings (adding or removing keywords)
- New keyword value and competition functions need refinement
Pricing
- Basic: $59/month
- Pro: $99/month
- Business: $199/month
Customer Support of SurferSEO
- Chat support
- Email support
Average Rating
It’s rated as 4.8/5 on G2.Testimonials
Final Verdict
SurferSEO is an effective tool for creating and optimizing content when scaling your SaaS business. While the tool is user-friendly and provides valuable insights, you might need to fine-tune some features to get the best results. Overall, it’s a great choice, especially if you plan to focus on content marketing.11. Klipfolio
Klipfolio is a business intelligence and analytics platform for all things related to data. It processes and analyzes website analytics and provides insights on SEO metrics and KPIs. Moreover, you can use metrics like organic traffic, landing pages, ads, and social media to track where traffic is coming from and optimize your marketing channels.Features of Klipfolio
- Aggregate data from multiple sources
- Customizable dashboards
- Data transformation tools
- Real-time data updates
- Automated data refresh
- Data blending
- Report sharing via email, Slack, and links
- Integrations with numerous data sources and SaaS tools
- Add-ons to customize your plans
Top 3 Klipfolio Features
1. Data Integration
Pull data from various sources, including SQL databases, FTP servers, Google Drive, hard drives, SaaS tools, and data warehouses.2. Customizable Dashboards
Use Klipfolio’s editor to customize how data is presented. This feature only gives you relevant reports customized to your requirements.3. Real-Time SEO Data Updates
Access the latest SEO data with real-time updates and automated refresh capabilities.Pros of Klipfolio
- Hundreds of integrations
- Data aggregation options
- Converts Google Sheets into dashboards
Cons of Klipfolio
- Not specific to SEO
- Requires additional tools for complete SEO data generation
Pricing
- Free plan: $0/first month
- Professional: $300/month
- Enterprise: N/A
Customer Support of Klipfolio
- Klips help center
- PowerMetrics Help Center
- Call support
- Email support
Average Rating
The software has an average rating of 4.5/5 on G2.Testimonials
Final Verdict
Klipfolio is a versatile business intelligence tool for SEO data aggregation and reporting. It’s really great for making insightful business decisions. While it’s not specifically made for SEO reporting, its extensive list of features and updated data make it a great option.12. Geckoboard
Geckoboard is a real-time data dashboard tool that helps businesses monitor and visualize key metrics in one place. Its user-friendly interface and extensive integration options enable teams to display and track data from various sources, aiding in quick and effective decisions.Features of Geckoboard
- Real-time data dashboards
- User-friendly interface
- Extensive integration options
- Drag-and-drop dashboard builder
- Customizable visualizations and filters
- Dashboard loops for presentations
- Simple setup process
Top 3 Geckoboard Features
1. SEO Audit Dashboard
Easily connect SEO data sources like Google Analytics and Google Search Console and create visually appealing dashboards for reporting.2. Drag-and-Drop Builder
Customize the layout and design of your dashboards with a simple drag-and-drop interface to highlight relevant SEO metrics.3. KPI Notifications
Cycle through multiple dashboards on a single screen for presentations. In just a few minutes, create live dashboards to display KPIs related to SEO.
Pros of Geckoboard
- Focus on presentation capabilities
- Discounts for nonprofits
- Very easy to set up and use
Cons of Geckoboard
- Not SEO-specific
- Email/Slack report sending is not included in the entry plan
Pricing
- Essential: $39/month
- Pro: $79/month
- Scale: $559/month
Customer Support of Geckoboard
- Chat support
- Email support
Average Rating
It has an average rating of 4.3/5 on G2.Testimonials
Final Verdict
Geckoboard’s simple setup process and several customization options make it a great choice. With features like a mobile view, interactive dashboards, and separate views for all KPIs, it is an amazing choice for an SEO reporting tool for SaaS businesses.13. Ahrefs
Ahrefs is a comprehensive SEO reporting tool that improves your content and increases your outreach. Moreover, it offers extensive SEO reports, site audits, keyword analysis, and backlink tracking. It provides the exact keywords your customers are searching for and helps you create content ideas and link opportunities. Also, it’s trusted by top companies like Shopify, Uber, Alibaba, and eBay and has lots of helpful guides for making the most of the platform.Features of Ahrefs
- SEO site audits
- Keyword analysis
- Backlink index
- SERP analysis
- Technical SEO reports
- Broken pages and error detection
- Content gap analysis
- Internal link analysis
- Domain authority improvement
- Trend and report visualization
Top 3 Ahrefs Features
1. SEO Site Audit
Perform weekly or monthly site audits to identify technical issues and broken pages and optimize page loading speed and internal linkage.2. Keyword Analysis
Analyze keywords with difficulty scores and SERP analysis to improve your SEO strategy.3. Backlink Index
This feature helps you access the world’s largest backlink index to use different link opportunities and improve domain authority.
Pros of Ahrefs
- Tracks rankings over time
- Excellent site crawling capabilities
- Extensive SEO insights
- Exceptional backlink index
- Straightforward and actionable SEO report generator
Cons of Ahrefs
- More expensive than other SEO tools
- Inconsistencies in the lost backlinks report
- Takes time to learn all features due to their abundance
Pricing
- Lite: $129/month
- Standard: $249/month
- Advanced: $449/month
- Enterprise: $14,990/billed annually
Customer Support
- Help center
- Chat support
- Email support
Average Rating
It’s rated as 4.5/5 on G2.Testimonials
Final Verdict
Ahrefs is a powerful tool for SEO reporting. It may not be the best option if you’re on a budget and have little time to adjust to the learning curve. However, it’s a worthwhile investment if you’re serious about improving your SEO efforts.14. Google Data Studio
Google Data Studio isn’t a platform built specifically for SEO reporting, but it offers lots of useful customer insights. It helps you develop a complete understanding across all your devices and platforms, see how your potential customers are interacting with your platforms, and understand each touchpoint in the customer journey. The platform emphasizes customer-centric measurement. This helps you understand the entire customer lifecycle and tailor your reports to customer requirements.Features of Google Data Studio
- Customizable reports
- Wide range of data visualizations
- Integration with Google Analytics, BigQuery, and Google Sheets
- Drag-and-drop chart metrics
- Team collaboration within Google Suite
- HTML embed code for easy dashboard sharing
- Modern and interactive templates
- Fonts, labels, colors, borders, and size customization
Top 3 Google Data Studio
1. Customizable SEO Reports
Create reports with a wide range of visualizations, drag-and-drop metrics, and the ability to customize fonts, labels, colors, and borders.3. Analyze Website Traffic
Integrates with BigQuery, Google Sheets, and other Google services to pull data from various sources and see how your website visitors are coming to you.3. Team Collaboration
Collaborate with team members using Google Suite integration. This makes it easy to share and work on SEO reports together.Pros of Google Data Studio
- Extensive guidance and support resources
- Team collaboration within the Google Suite
- Engaging and interactive data visualizations
- Ready-to-use templates for quick report creation
- Pulls data from different sources
Cons of Google Data Studio
- No automated reports
- Limitations on export file formats (PDF, CSV)
Pricing
- Free to use
- Pricing: N/A
Customer Support
- Analytics help
- Live chat support
- Email support
Average Rating
It’s rated at 4.5/5 on Software Advice.Testimonials
Final Verdict
Google Data Studio is an excellent choice for creating and customizing SEO reports. It integrates with other Google services easily and makes collaboration with your team pretty easy. Despite the limits in exporting options and lack of automation, the free availability makes it a great tool, especially for small businesses.15. Botify
If you’re looking to advance your SEO reporting, Botify is the best option. This enterprise-level SEO reporting platform helps increase organic visibility and improves your domain authority. Moreover, it has a diverse range of tools, each with different responsibilities. They offer deep insights into crawling and indexing, solve technical SEO issues, optimize content, and improve overall presence on search engines.Features of Botify
- In-depth technical SEO analysis
- Website crawlability and indexability insights
- Performance metrics tracking
- Content optimization for targeted keywords
- Advanced data visualization
- Customized SEO reports
- Key performance indicator tracking
Top 3 Botify Features
1. Technical SEO Analysis
Provides detailed insights into website crawlability, indexability, and performance, helping to identify and fix issues affecting search engine visibility.2. Content Optimization
Analyzes website content to ensure it is optimized for targeted keywords, improving overall relevance and search engine rankings.3. Actionable SEO To-Do List
Generates a prioritized list of SEO actions based on potential impact, allowing users to address the most critical issues first.Pros of Botify
- Generates prioritized actionable insights
- Offers learning resources like webinars and a knowledge base
- Provides consultation and guidance programs
Cons of Botify
- Pricing information is not transparent
- No free trial available
- Some users may find the UI complex or confusing
Pricing
- Essential: N/A
- Pro: N/A
Customer Support
- Knowledge base
- Botify academy
- Chat support
- Email support
Average Rating
It’s rated at an average of 4.4/5 on G2.Testimonials
Final Verdict
Botify is an excellent enterprise SEO platform that offers advanced technical SEO analysis and advanced features like content optimization. While its pricing and UI complexity may not be suitable for small businesses, its learning resources and advanced features make it a great choice for enterprise-level SaaS companies.Table of Comparison – Top 3
Features | Semrush | Moz | Ahrefs |
Customized Reports | ✅ | ✅ | ✅ |
Keyword Rankings | ✅ | ✅ | ✅ |
Website Health Audits | ✅ | ✅ | ✅ |
Backlink Analysis | ✅ | ✅ | ✅ |
White-Label Reporting | ✅ | ✅ | ❌ |
Automated Reporting | ✅ | ✅ | ✅ |
Data Export | ✅ | ✅ | ✅ |
Real-Time Content Score Updates | ❌ | ❌ | ❌ |
Competitor Analysis | ✅ | ✅ | ✅ |
Crawlability and Indexability Insights | ✅ | ✅ | ✅ |