Best SEO Reporting Tools for SaaS in 2024

Published On:

27 June, 2024

Reading Time:

24 minutes

Category:

SEO

Written By:

Amna

If you’ve been part of the SEO SaaS industry for some time, you’ve likely received or sent questionable SEO reports.  These reports aren’t useful, especially when you’re looking to improve your ranking. An SEO report is more than just data. It requires you to set actionable goals, analyze where things went wrong, and continually keep up with the algorithm.  But, with the right SEO reporting tools for SaaS companies, you can beat the algorithm and earn that top spot on search engines.  In this article, we’ve compiled some of the best tools for you. Whether you’re a SaaS startup, a founder, or an SEO manager, we’ve got a tool for you. 

List of 15 Best SEO Reporting Tools for SaaS Companies

  1. SEO PowerSuite 
  2. AgencyAnalytics 
  3. SE Ranking 
  4. Moz
  5. Semrush 
  6. Raven Tools
  7. SpyFu 
  8. Databox 
  9. DashThis
  10. SurferSEO
  11. Klipfolio
  12. Geckoboard
  13. Ahrefs 
  14. Google Data Studio
  15. Botify 

1. SEO PowerSuite

SEO PowerSuite

SEO PowerSuite is a single platform that covers every aspect of SEO.  Whether you’re trying to outrank your competitors with top keywords, boost your website’s traffic, or understand keyword intent – this platform should be your choice.  Plus, you get unlimited SEO data (backlinks, keywords), which is 100% customizable. You just have to sit back, use the tool, and see how it helps you improve your ranking. 

Features of SEO PowerSuite

  • Customized reports with pre-designed templates
  • Keyword rankings monitoring
  • Website health audits
  • Backlink quality analysis
  • White Label reporting 
  • Scheduled report generation and delivery
  • Data export in various formats
  • Integration with Google Analytics and Search Console
  • Automated reporting based on user-defined schedules

Top 3 SEO PowerSuite Features

1. Unlimited Backlink Data Unlimited Backlink Data

Get backlink insights with the SEO SpyGlass feature. This tool helps you calculate the total number of backlinks in just a few minutes and analyzes your competitor websites for backlinks. 

2. SEO Website Auditor

SEO Website Auditor

This feature helps you analyze your content, optimize your keywords, and edit your pages to become more SEO-friendly. 

3. Automated Reporting

Automated Reporting

This feature generates and delivers reports automatically. It requires no manual input and makes the whole process a lot smoother. 

Pros of SEO PowerSuite

  • Different reporting formats (HTML and PDF)
  • Various templates and customization features
  • Automated reporting
  • Access to four comprehensive SEO tools

Cons of SEO PowerSuite

  • No monthly payment option
  • Complex to use
  • Limited functionality in lower-priced plans
  • High cost for advanced features
  • Unclear subscription renewal policy

Pricing

  • Free plan available 
  • Lite Plan: $99/year
  • Professional Plan: $299/year
  • Enterprise Plan: $499/year

Customer Support

  • Chat support 
  • Email support 
  • Call support 
  • Help & training support 

Average Rating 

It’s rated as 4.6/5 on G2. SEO PowerSuite average rating

Testimonials 

SEO Website Auditor Testimonials 1

SEO Website Auditor Testimonials 2

Final Verdict 

This platform has many features that make it one of the best SEO reporting for SaaS on the market.  With its customizable templates, white label reporting, and automated reporting system, it is certainly one of the best tools, especially for small- to medium-sized businesses looking for advanced features while staying within a budget.

2. AgencyAnalytics 

Agency Analytics

If you’re looking to automate your client SEO reporting, then AgencyAnalytics can certainly help you.  It helps you view all your client data in one dashboard, create customizable dashboards, and send automated reports. It’s also trusted by 6,000+ agencies, making it a tried-and-trusted software.  Plus, it helps you cut down on the extra time spent on manual reporting – so you can focus on scaling your SaaS company. 

Features of AgencyAnalytics

  • Detailed reports on rankings, traffic, and ads
  • 80+ marketing integrations
  • Automated report delivery
  • Customizable report templates
  • CRM for client management
  • Project Management Tool
  • White-label reporting
  • Custom dashboards
  • Google Analytics 4 Reporting 

Top 3 AgencyAnalytics Features 

1. Customizable Dashboards 

Customizable Dashboards 

Connect all your data to customizable dashboards. This feature allows you to oversee metrics like bounce rates and rankings and integrates with other tools as well. 

2. Drag-&-Drop Report Builder 

Drag-&-Drop Report Builder 

Create and automate unlimited reports to show your progress to clients. The automated option keeps your clients in the loop so they don’t miss out on anything. 

3. Custom Metrics

Custom Metrics

Create reports based on custom metrics for in-depth client reporting. You can also add formulas to present consolidated metrics to your clients. 

Pros of AgencyAnalytics

  • Automated reporting and custom dashboards
  • 100% white-label reporting
  • 80+ marketing integrations

Cons of AgencyAnalytics

  • Limited accuracy
  • Fewer features compared to all-in-one SEO platforms
  • Variable pricing structures can be costly for many campaigns

Pricing

  • Freelancer Plan: $12/month per campaign
  • Agency Plan: Minimum of 10 campaigns
  • Enterprise Plan: Customized pricing 

Customer Support 

  • Help Center
  • Chat support 
  • Email support 

Average Rating

It’s rated as 4.7/5 on G2. 

Agency Analytics Average Rating

Testimonials

Agency Analytics Testimonial 1

Agency Analytics Testimonial 2

Final Verdict

AgencyAnalytics offers a variety of customization options. It does have some limitations in its feature set and data accuracy. However, it’s still a great tool to consider, especially if you’re planning to invest in a tool depending on the number of campaigns you’ll run. 

3. SE Ranking

SE Ranking

SE ranking is an effective SEO reporting tool that helps small-to-medium businesses advance their SEO strategies. The advanced datasets, insightful reports, and useful strategies help you develop and execute effective SEO strategies.  Moreover, the software offers automation for every major SEO task, including keyword research, technical website audits, local SEO, position tracking, and more.  The software uses NLP technologies to offer relevant recommendations to its users. It is also continually updated to fine-tune datasets and process fresh algorithms to provide users with accurate data. 

Features of SE Ranking 

  • Competitors analysis 
  • Backlinking strategies 
  • Technical health and local SEO performance 
  • Add data from Google Analytics and other tools 
  • Track your keyword performance 
  • Content insights 
  • Custom reports 
  • Rank tracking 
  • SEO change tracking 
  • Dashboards and reporting 

Top 3 Features of SE Ranking

1. Clear Interface 

clear interface

The main dashboard neatly organizes all the reports, datasets, and other factors, such as ranking. This makes it easier to make data-driven decisions to improve SEO. 

2. Rankings Module 

clear interface

The rankings module lets you overview your ranking on all search engines, customize the dashboard according to your needs, and add or remove features depending on your requirements. 

3. Competitive Research 

Competitive Research

View where your traffic is coming from, how your competitors are performing, what organic keywords your website ranks for, and your page trust from a single interface. 

Pros of SE Ranking

  • Great customization options
  • White Label feature
  • Unlimited manual reporting
  • Integrations with popular tools
  • Ready-to-use report templates
  • User-friendly interface

Cons of SE Ranking

  • Limited flexibility in automated reports
  • Collaboration limitations

Pricing

  • Essential Package: $55/month
  • Pro Package: $109/month
  • Business Package: $239/month

Customer Support

  • Email support
  • Call support 

Average Rating 

It’s rated as 4.8/5 on G2. SE Ranking Average rating

Testimonials

SE Ranking Testimonial 1

SE Ranking Testimonial 2

Final Verdict 

This software has everything you need, including features like tracking SERP positions for several keywords, tracking your competitors, and running in-depth SEO audits for your website.  It’s one of the best SEO reporting tools, and it offers a free trial without financial commitments. That makes it the perfect pick for companies with a small budget to invest in SEO. 

4. Moz Moz

SEO for SaaS depends heavily on quality traffic, expert content, and the right techniques. Moz is a tool that helps with all of that.  It has powerful SEO data solutions that help you take your SEO marketing to the next level, outrank your competition, oversee your efforts, and communicate with your team effectively.  Moz also offers AI-powered search intent in keyword suggestions, which means it helps you make smarter and faster decisions at an affordable price. 

Features of Moz

  • Keyword analysis
  • Position tracking
  • Site crawling and auditing
  • Moz Local for local SEO
  • On-page and off-page optimization
  • Keyword tracking with Moz STAT
  • Customized reporting in PDF or CSV formats
  • White-labeling feature
  • Automated report scheduling
  • Ready-made templates

Top 3 Moz Features

1. Keyword AnalysisKeyword Analysis

Analyze and track keywords to optimize your SEO strategy with Moz’s keyword explorer. You can see what keywords people use in your niche, their demand, and the strength of other sites competing for the same keywords. 

2. Site Crawling and Auditing

Site Crawling and Auditing

Run campaigns and perform site audits to identify and fix SEO issues. See where your content is lacking and needs to be updated and improve your on-page optimization. 

3. Crawl Website for Diagnostics 

Crawl Website for Diagnostics

With this feature, you can keep your website updated and check for major issues. Moz will crawl your website to find issues that impact your rankings and help you fix them. 

Pros of Moz

  • Customized reporting in PDF or CSV formats
  • White-labeling feature
  • Ready-made templates
  • Automated report scheduling

Cons of Moz

  • Limited feature set compared to other competitors 
  • Insufficient integration between tools
  • Limited SEO reporting on the basic plan

Pricing

  • Standard: $99/month
  • Medium: $179/month
  • Large: $299/month
  • Premium: $599/month

Customer Support of Moz

  • Chat support 
  • Help center
  • Email support 
  • Call support 

Average Rating

It’s rated as 4.3/5 on G2.  Moz Average Rating

Testimonials

Moz Testimonial 1

Moz Testimonial 2

Final Verdict

Moz is a huge name in the SEO industry. It offers a variety of features like crawling and keyword analytics. However, it needs to improve its integration and usability concerns. Despite these minor setbacks, it’s a great SEO reporting tool for potential users who can invest in it. 

5. Semrush 

Semrush

Semrush is a complete package. It helps users find millions of national and local keywords, analyze their website’s domain overview, track their positions on search engines, run technical audits, and create insightful reports.  Moreover, it also helps you create and track your PPC campaigns, analyze your competitors, and create white-labeled reports. Plus, you get a 7-day free trial access that can be canceled at any time. 

Features of Semrush

  • Customized reports for SEO and marketing
  • Competitor analysis
  • PPC advertising reports
  • Social media marketing insights
  • Content marketing reports
  • Automated SEO reports
  • Pre-made templates
  • White-labeling features
  • Multiple integrations

Top 3 Semrush Features

1. Position TrackingPosition Tracking

This feature lets you track your website’s daily ranking for a selected set of keywords. The tool also has features like filtering, sorting, tagging, and creating reports. 

2. Domain Overview

Domain Overview

The domain overview tells your domain authority score, how it competes with other competitors, which keywords the website currently ranks for, and how the domain authority score can be improved. 

3. Keyword Magic ToolKeyword Magic Tool

The keyword magic tool is a great resource to analyze your entire target market, find semantically related phrases, and plan your content campaign accordingly. 

Pros of Semrush

  • Automated SEO reports
  • Variety of pre-made templates
  • Multiple integrations

Cons of Semrush

  • Only offers reports in PDF format
  • Steep pricing with the most basic package at $129.95/month
  • Additional costs for agencies’ features
  • High learning curve 

Pricing

  • Pro: $129.95/month
  • Guru: $249.95/month
  • Business: $499.95/month

Customer Support 

  • Help center 
  • User manuals 
  • FAQs and videos 
  • Call support 
  • Email support 

Average Rating

It’s rated as 4.5/5 on G2. Semrush Average Rating

Testimonials

Semrush Testimonial 1

Semrush Testimonial 2

Final Verdict

Semrush is an extremely popular tool that offers standout features like Domain Overview and Keyword Magic Tool. It may not be suitable for users with a limited budget, as even the lower-tier package starts from approximately $129. However, if you have the technical expertise and affordability to grasp the software’s complexity, this is a great tool to consider. 

6. Raven Tools 

Raven Tools 

Raven Tools helps you boost your SEO results, grow your business, and keep your clients happy.  It’s a great platform for increasing traffic and conversions. Plus, it helps with client retention rates by offering insightful reports with customizable widgets and well-designed graphs.  It’s recommended by some of the top agencies as it helps to analyze your website and uncover all SEO issues that may be keeping your website from ranking on search engines.  

Features of Raven Tools

  • Automated client reports
  • Flexible data sourcing from 25+ platforms
  • Customizable dashboard
  • Shareable reports via URL (HTML) and PDFs
  • Real-time report accessibility with live CSV and URL data
  • White-labeled reports
  • Integration with 30+ platforms
  • What You See Is What You Get reporting feature
  • Versatile reporting formats
  • Extensive integration capabilities

Top 3 Raven Tools Features

1. Automated Client Reports

Automated Client Reports

Generate and schedule reports automatically, saving time and ensuring consistency in client communication.

2. White-Labeled Reports

White-Labeled Reports Customize reports to match your brand, presenting a professional and consistent appearance to clients.

3. Site Auditor 

Site Auditor

Site Auditor helps analyze your website, check for SEO issues on both web and mobile versions, and help your website rank. 

Pros of Raven Tools

  • What You See Is What You Get reporting feature for clear data presentation
  • White-labeled reports
  • Integrations with 30+ platforms
  • Versatile reporting formats (shareable URL and PDF reports)

Cons of Raven Tools

  • Despite automatic report scheduling, manual corrections are required
  • Limited customization of charts
  • No inter-account report import

Pricing

  • Small Biz: $49/month
  • Start: $109/month
  • Grow: $199/month
  • Thrive: $299/month
  • Lead: $479/month

Customer Support 

  • Call support 
  • Email support 

Average Rating 

It’s rated at 4.2/5 on G2.  Raven Tools Average Rating

Testimonials

Raven Tools Testimonial 1

Raven Tools Testimonial 2

Final Verdict 

Raven Tools is one of the best SEO reporting tools, especially if you’re an agency. It offers a competitive pricing range with a lot of useful features. Despite its complex interface, it still has a variety of comprehensive solutions that make it a great fit for SEO reporting. 

7. SpyFu 

SpyFu 

With SpyFu, you get instant access to great backlinking strategies, top pages, and ranking history.  The platform is also endorsed by big names like Amazon, Salesforce, and Adobe. It lets you compare domains, track rank, and build comprehensive SEO strategies to maximize your website’s potential. 

Features of SpyFu

  • Competitor analysis
  • Keyword research
  • Rank tracking
  • Detailed SERP analysis
  • Pre-designed report templates
  • Easy-to-understand insights
  • Full customization of reports
  • White-labeling feature
  • SEO reports for every sales stage
  • Scans billions of results across millions of domains

Top 3 SpyFu Features

1. Competitor Analysis

Competitor Analysis

Gain valuable insights into your competitors’ strategies by just typing in a domain. The feature will give a complete overview of their key metrics. 

2. SkyFu Combat

SkyFu Combat

Get clear answers on keywords your competitors rank for, but you don’t. With this tool, you’ll get an exclusive list of keywords. 

3. Detailed SERP Analysis

Detailed SERP Analysis

Analyze search engine results pages in detail to understand ranking factors and optimize your site accordingly.

Pros of SpyFu

  • Ready-made templates
  • Easy-to-understand insights
  • Full customization and white-labeling feature
  • SEO reports for every sales stage

Cons of SpyFu

  • Report formatting issues
  • Outdated report design
  • Limited features

Pricing

  • Basic: $39/month
  • Professional: $79/month
  • Team: $299/month

Customer Support of SpyFu

  • Chat support 
  • Call support 
  • Email support 

Average Rating

It’s rated as 4.6/5 on G2.  SpyFu Average Rating

Testimonials

SpyFu Testimonial 1

SpyFu Testimonial 2

Final Verdict

With features like pre-designed templates and automated SEO reports, SpyFu stands as a great option in the SEO reporting industry. If you want to focus more on monitoring analytics, SpyFu is a great choice. However, choosing another platform may be the best choice if you want a better feature set. 

8. Databox 

Databox

Another great SEO reporting tool for SaaS is Databox. It’s a powerful analytics platform that’s easy to use, tracks every metric in one place, and builds beautiful dashboards.  Plus, it helps you centralize all your data so you can view all details in a single place. It also helps create automated reports and set goals for every team so their performance can be tracked. 

Features of Databox

  • 100+ one-click integrations
  • Data connection through SQL databases and APIs
  • Ready-made dashboard templates
  • Automated alerts about major KPI fluctuations
  • Pre-scheduled reporting
  • Custom and calculated metrics
  • Collaboration and sharing capabilities
  • Partner Directory for agencies
  • Agency certifications
  • Customizable dashboards

Top 3 Databox Features

1. High-level SEO Dashboards 

High-level SEO Dashboards

With this feature, you get access to high-level dashboards in your report. These show your organic efforts, help you see where most of the traffic originated from, and break down everything visually. 

2. Customizable Dashboards

Customizable Dashboards Databox

Create and personalize dashboards to fit specific reporting needs, enhancing data visualization and insights.

3. Automated Alerts

Automated Alerts

Receive automatic alerts about changes in fluctuations in key performance indicators. This helps you make decisions timely without always staying connected to your system. 

Pros of Databox

  • Pre-scheduled reporting
  • Custom and calculated metrics
  • Collaboration and sharing
  • Automated alerts about major fluctuations in essential KPIs

Cons of Databox

  • Complexity with custom reporting
  • Data connection issues
  • Databoard layout, text editing, and data visualization options are not effective 
  • Does not allow users to choose custom date ranges for reports
  • Additional costs for White Label ($250/month)

Pricing

  • Starter Plan: $59/month
  • Professional Plan: $169/month
  • Growth Plan: $399/month
  • Premium Plan: $999/month

Customer Support of Databox

  • Call support 
  • Email support 

Average Rating

It’s rated as 4.4/5 on G2. Databox Average Rating

Testimonials

Databox Testimonial 1

Databox Testimonial 2

Final Verdict

From automatic alerts to top-tier report creation, this platform has all the integrations you’ll need. It may not be the best tool for agencies or businesses with a tight budget. However, it remains a powerful tool if you’re looking to get d

etailed and useful SEO reports. 

9. DashThis

DashThis is a reporting-first SEO tool with rich configuration capabilities.  It helps users connect to platforms like Google Analytics, Facebook, LinkedIn, and Google Ads and offers specialized templates.

Features of DashThis

  • Comprehensive dashboards
  • Automated data retrieval from various SEO tools
  • Versatile KPI tracking
  • High-level customization
  • White-labeling capabilities
  • Pre-built SEO report templates
  • Integration with multiple marketing platforms
  • Customizable report templates
  • User-friendly interface
  • Automated report scheduling

Top 3 DashThis Features

1. Comprehensive Dashboards

Comprehensive Dashboards

Integrate all your marketing platforms, sources, KPIs, and metrics into a single dashboard for a complete view of your data.

2. High-Level Customization

High-Level Customization

Customize reports with white-labeling options. This feature allows you to add logos and modify colors to match your brand identity.

3. Automated Data Retrieval

Automatically fetch data from various SEO tools and schedule reports. This reduces manual efforts and structures your procedures. 

Pros of DashThis

  • Comprehensive dashboards
  • Automated data retrieval and report scheduling
  • Versatile KPI tracking
  • High-level customization and white-labeling
  • Pre-built SEO report templates

Cons of DashThis

  • High pricing for small entities
  • Learning curve for advanced features
  • Dashboard limitations for freelancers

Pricing

  • Individual Plan: $45/month
  • Professional Plan: $139/month
  • Business Plan: $269/month
  • Standard Plan: $419/month

Customer Support of DashThis

  • Help center
  • FAQs
  • Email support 

Average Rating

It’s rated as 4.8/5 on G2.  DashThis Average Rating

Testimonials

DashThis testimonial 2

DashThis testimonial 2

Final Verdict

DashThis offers a lot of features, making it one of the best SEO reporting software options available. The higher pricing range may not be suitable for small businesses, but overall, it’s a great choice if you’re looking for high-customization capabilities. 

10. SurferSEO

SurferSEO

SurferSEO is an AI-based SEO tool designed for SEO writers, content marketing agencies, and SEO professionals.  It’s a great SEO reporting tool for SaaS companies if you heavily rely on content marketing. The tool provides you with an entire workflow to boost your organic traffic and improve your chances of appearing in search results.  Plus, its’ trusted by 150,000 content creators, teams, and agencies, therefore it holds a lot of credibility. 

Features of SurferSEO

  • AI-generated SEO briefings
  • Content optimization using SERPs and top-ranking articles
  • Analysis of 500 on-page signals
  • Real-time Content Score updates
  • Keyword density and frequency guidelines
  • Semantic term suggestions
  • Content Audit for existing pages
  • SERP Analyzer
  • Topic and question suggestions for FAQs
  • AI-driven outline builder

Top 3 SurferSEO Features

1. AI-Generated SEO Briefings

AI-Generated SEO Briefings

Generate detailed briefings based on target keywords, including content length, keyword density, and semantic terms.

2. Real-Time Content Score Updates

Real-Time Content Score Updates

Instantly update your content’s SEO score as you write. It also shows what score other competitors’ websites have and helps to greatly improve your on-page SEO. 

3. Content Audit and SERP Analyzer

Analyze and optimize existing web pages by comparing them with high-ranking competitors, providing actionable insights.

Pros of SurferSEO

  • Excellent for content writing at scale
  • Helps optimize existing and create new pages
  • Extensive SEO report for your and competitors pages
  • AI-driven text and header suggestions
  • Extremely easy to use

Cons of SurferSEO

  • Requires fine-tuning of briefings (adding or removing keywords)
  • New keyword value and competition functions need refinement

Pricing

  • Basic: $59/month
  • Pro: $99/month
  • Business: $199/month 

Customer Support of SurferSEO

  • Chat support 
  • Email support 

Average Rating

It’s rated as 4.8/5 on G2.  SurferSEO Average Rating

Testimonials

SurferSEO Testimonial 1

SurferSEO Testimonial 2

Final Verdict

SurferSEO is an effective tool for creating and optimizing content when scaling your SaaS business. While the tool is user-friendly and provides valuable insights, you might need to fine-tune some features to get the best results. Overall, it’s a great choice, especially if you plan to focus on content marketing. 

11. Klipfolio 

Klipfolio

Klipfolio is a business intelligence and analytics platform for all things related to data.  It processes and analyzes website analytics and provides insights on SEO metrics and KPIs. Moreover, you can use metrics like organic traffic, landing pages, ads, and social media to track where traffic is coming from and optimize your marketing channels. 

Features of Klipfolio

  • Aggregate data from multiple sources
  • Customizable dashboards
  • Data transformation tools
  • Real-time data updates
  • Automated data refresh
  • Data blending
  • Report sharing via email, Slack, and links
  • Integrations with numerous data sources and SaaS tools
  • Add-ons to customize your plans 

Top 3 Klipfolio Features

1. Data Integration

Data Integration

Pull data from various sources, including SQL databases, FTP servers, Google Drive, hard drives, SaaS tools, and data warehouses.

2. Customizable Dashboards

Customizable Dashboards Kilpfolio

Use Klipfolio’s editor to customize how data is presented. This feature only gives you relevant reports customized to your requirements. 

3. Real-Time SEO Data Updates

Real-Time SEO Data Updates

Access the latest SEO data with real-time updates and automated refresh capabilities.

Pros of Klipfolio

  • Hundreds of integrations
  • Data aggregation options
  • Converts Google Sheets into dashboards

Cons of Klipfolio

  • Not specific to SEO
  • Requires additional tools for complete SEO data generation

Pricing

  • Free plan: $0/first month
  • Professional: $300/month
  • Enterprise: N/A

Customer Support of Klipfolio

  • Klips help center
  • PowerMetrics Help Center 
  • Call support 
  • Email support  

Average Rating

The software has an average rating of 4.5/5 on G2. Kilpfolio Average Rating

Testimonials

Klipfolio Testimonial 1

Klipfolio Testimonial 2

Final Verdict

Klipfolio is a versatile business intelligence tool for SEO data aggregation and reporting. It’s really great for making insightful business decisions. While it’s not specifically made for SEO reporting, its extensive list of features and updated data make it a great option. 

12. Geckoboard

Geckoboard

Geckoboard is a real-time data dashboard tool that helps businesses monitor and visualize key metrics in one place.  Its user-friendly interface and extensive integration options enable teams to display and track data from various sources, aiding in quick and effective decisions.  

Features of Geckoboard

  • Real-time data dashboards
  • User-friendly interface
  • Extensive integration options
  • Drag-and-drop dashboard builder
  • Customizable visualizations and filters
  • Dashboard loops for presentations
  • Simple setup process

Top 3 Geckoboard Features

1. SEO Audit Dashboard 

SEO Audit Dashboard

Easily connect SEO data sources like Google Analytics and Google Search Console and create visually appealing dashboards for reporting.

2. Drag-and-Drop Builder

Drag-and-Drop Builder

Customize the layout and design of your dashboards with a simple drag-and-drop interface to highlight relevant SEO metrics.

3. KPI Notifications 

KPI Notifications

Cycle through multiple dashboards on a single screen for presentations. In just a few minutes, create live dashboards to display KPIs related to SEO. 

Pros of Geckoboard

  • Focus on presentation capabilities
  • Discounts for nonprofits
  • Very easy to set up and use

Cons of Geckoboard

  • Not SEO-specific
  • Email/Slack report sending is not included in the entry plan

Pricing

  • Essential: $39/month 
  • Pro: $79/month
  • Scale: $559/month  

Customer Support of Geckoboard

  • Chat support 
  • Email support 

Average Rating

It has an average rating of 4.3/5 on G2.  Geckoboard Average Rating

Testimonials

Geckoboard Testimonial 1

Geckoboard Testimonial 2

Final Verdict

Geckoboard’s simple setup process and several customization options make it a great choice. With features like a mobile view, interactive dashboards, and separate views for all KPIs, it is an amazing choice for an SEO reporting tool for SaaS businesses. 

13. Ahrefs

Ahrefs

Ahrefs is a comprehensive SEO reporting tool that improves your content and increases your outreach.  Moreover, it offers extensive SEO reports, site audits, keyword analysis, and backlink tracking. It provides the exact keywords your customers are searching for and helps you create content ideas and link opportunities.  Also, it’s trusted by top companies like Shopify, Uber, Alibaba, and eBay and has lots of helpful guides for making the most of the platform. 

Features of Ahrefs

  • SEO site audits
  • Keyword analysis
  • Backlink index
  • SERP analysis
  • Technical SEO reports
  • Broken pages and error detection
  • Content gap analysis
  • Internal link analysis
  • Domain authority improvement
  • Trend and report visualization

Top 3 Ahrefs Features

1. SEO Site Audit

SEO Site Audit

Perform weekly or monthly site audits to identify technical issues and broken pages and optimize page loading speed and internal linkage.

2. Keyword Analysis

Keyword Analysis Ahrefs

Analyze keywords with difficulty scores and SERP analysis to improve your SEO strategy.

3. Backlink Index

Backlink Index

This feature helps you access the world’s largest backlink index to use different link opportunities and improve domain authority.

Pros of Ahrefs

  • Tracks rankings over time
  • Excellent site crawling capabilities
  • Extensive SEO insights
  • Exceptional backlink index
  • Straightforward and actionable SEO report generator

Cons of Ahrefs

  • More expensive than other SEO tools
  • Inconsistencies in the lost backlinks report
  • Takes time to learn all features due to their abundance

Pricing

  • Lite: $129/month
  • Standard: $249/month
  • Advanced: $449/month
  • Enterprise: $14,990/billed annually 

Customer Support 

  • Help center 
  • Chat support 
  • Email support 

Average Rating

It’s rated as 4.5/5 on G2.  Ahrefs Average Rating

Testimonials

Ahrefs Testimonial 1

Ahrefs Testimonial 2

Final Verdict

Ahrefs is a powerful tool for SEO reporting. It may not be the best option if you’re on a budget and have little time to adjust to the learning curve. However, it’s a worthwhile investment if you’re serious about improving your SEO efforts. 

14. Google Data Studio 

Google Data Studio

Google Data Studio isn’t a platform built specifically for SEO reporting, but it offers lots of useful customer insights.  It helps you develop a complete understanding across all your devices and platforms, see how your potential customers are interacting with your platforms, and understand each touchpoint in the customer journey.  The platform emphasizes customer-centric measurement. This helps you understand the entire customer lifecycle and tailor your reports to customer requirements. 

Features of Google Data Studio

  • Customizable reports
  • Wide range of data visualizations
  • Integration with Google Analytics, BigQuery, and Google Sheets
  • Drag-and-drop chart metrics
  • Team collaboration within Google Suite
  • HTML embed code for easy dashboard sharing
  • Modern and interactive templates
  • Fonts, labels, colors, borders, and size customization

Top 3 Google Data Studio

1. Customizable SEO Reports

Customizable SEO Reports

Create reports with a wide range of visualizations, drag-and-drop metrics, and the ability to customize fonts, labels, colors, and borders.

3. Analyze Website Traffic 

Analyze Website Traffic

Integrates with BigQuery, Google Sheets, and other Google services to pull data from various sources and see how your website visitors are coming to you. 

3. Team Collaboration

Team Collaboration

Collaborate with team members using Google Suite integration. This makes it easy to share and work on SEO reports together.

Pros of Google Data Studio

  • Extensive guidance and support resources
  • Team collaboration within the Google Suite
  • Engaging and interactive data visualizations
  • Ready-to-use templates for quick report creation
  • Pulls data from different sources 

Cons of Google Data Studio 

  • No automated reports 
  • Limitations on export file formats (PDF, CSV)

Pricing

  • Free to use 
  • Pricing: N/A 

Customer Support 

  • Analytics help 
  • Live chat support 
  • Email support 

Average Rating

It’s rated at 4.5/5 on Software Advice.   Google Data Studio Average Rating

Testimonials

Google Data Studio Testimonial 1

Google Data Studio Testimonial 2

Final Verdict

Google Data Studio is an excellent choice for creating and customizing SEO reports. It integrates with other Google services easily and makes collaboration with your team pretty easy. Despite the limits in exporting options and lack of automation, the free availability makes it a great tool, especially for small businesses. 

15. Botify 

Botify

If you’re looking to advance your SEO reporting, Botify is the best option. This enterprise-level SEO reporting platform helps increase organic visibility and improves your domain authority.  Moreover, it has a diverse range of tools, each with different responsibilities. They offer deep insights into crawling and indexing, solve technical SEO issues, optimize content, and improve overall presence on search engines. 

Features of Botify

  • In-depth technical SEO analysis
  • Website crawlability and indexability insights
  • Performance metrics tracking
  • Content optimization for targeted keywords
  • Advanced data visualization
  • Customized SEO reports
  • Key performance indicator tracking

Top 3 Botify Features

1. Technical SEO Analysis

Technical SEO Analysis

Provides detailed insights into website crawlability, indexability, and performance, helping to identify and fix issues affecting search engine visibility.

2. Content Optimization

Content Optimization

Analyzes website content to ensure it is optimized for targeted keywords, improving overall relevance and search engine rankings.

3. Actionable SEO To-Do List

Actionable SEO To-Do List

Generates a prioritized list of SEO actions based on potential impact, allowing users to address the most critical issues first.

Pros of Botify

  • Generates prioritized actionable insights
  • Offers learning resources like webinars and a knowledge base
  • Provides consultation and guidance programs

Cons of Botify

  • Pricing information is not transparent
  • No free trial available
  • Some users may find the UI complex or confusing

Pricing

  • Essential: N/A 
  • Pro: N/A 

Customer Support 

  • Knowledge base 
  • Botify academy 
  • Chat support 
  • Email support 

Average Rating

It’s rated at an average of 4.4/5 on G2.  Botify Average Rating

Testimonials

Botify Testimonial 1

Botify Testimonial 2

Final Verdict

Botify is an excellent enterprise SEO platform that offers advanced technical SEO analysis and advanced features like content optimization. While its pricing and UI complexity may not be suitable for small businesses, its learning resources and advanced features make it a great choice for enterprise-level SaaS companies.

Table of Comparison – Top 3 

Features Semrush Moz Ahrefs
Customized Reports
Keyword Rankings
Website Health Audits
Backlink Analysis
White-Label Reporting
Automated Reporting
Data Export
Real-Time Content Score Updates
Competitor Analysis
Crawlability and Indexability Insights
 

Best of the Best – Top 3 SaaS Reporting Tools 

1. Semrush 

Semrush offers comprehensive SEO tools, including keyword research, site audits, and competitor analysis. It’s a top choice for SaaS companies. Its integration capabilities and automated reporting ensure you get actionable insights. 

2. Moz 

Moz stands out for its user-friendly interface and powerful SEO data solutions, such as keyword tracking, crawling, and on-page optimization. The platform’s features and reliable support make it ideal for improving SEO strategies.

3. Ahrefs 

Ahrefs is renowned for its extensive backlink index and in-depth keyword analysis. It focuses on critical insights for improving organic search visibility. Plus, its advanced technical SEO and site audit features make it a perfect choice for comprehensive SEO reporting.

Conclusion 

When you have the right tools, your SEO reports always help you hit the right targets. However, finding a relevant SEO tool to performance reporting and analytics tasks can be difficult, but we made the job easy for you.  Each of these tools helps with your SEO reporting for SaaS and offers features like advanced keyword searches, on-page optimization, crawling, backlinking, and more. The choice depends on your particular requirements, but some of the best SEO reporting tools for SaaS include Moz, Ahrefs, and Semrush.  At Stratigia, we ensure you have access to insightful SEO reports so you can make data-driven decisions. Working with our team means you won’t have to handle SEO reports on your own. Moreover, you’ll get reports that are created using dedicated resources and expert insights that are important for staying ahead of your competitors. 

Frequently Asked Questions 

1. What should I look for in an SEO reporting tool for my SaaS company?

Look for features like comprehensive data visualization, integration with key platforms, customizable reports, and automation capabilities.

2. Are there any free SEO reporting tools available?

Yes, tools like Google Data Studio offer free reporting capabilities, though they may have some limitations compared to paid tools.

3. How can SEO reporting tools improve my website’s performance?

These tools provide insights into technical SEO issues, keyword rankings, and backlink profiles, helping you optimize your site for better search engine visibility.

4. Which SEO reporting tools are best for small businesses?

SE Ranking and Raven Tools are cost-effective options with a wide range of features suitable for small businesses.

5. Can SEO reporting tools integrate with other marketing platforms?

Yes, many tools, such as Databox and Google Data Studio, offer extensive integration options with platforms like Google Analytics, Google Ads, and social media channels.

6. How do automated reports benefit my SEO strategy?

Automated reports save time, ensure consistency, and provide regular insights. This helps you to identify and address SEO issues quickly.
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