Link Building Case Study: Elevating Connectio’s Authority & Rankings

Objective

With multiple tools competing in the Facebook Ads ecosystem, Connectio needed to increase its domain authority and search visibility. The goal was to earn high-quality backlinks that would improve rankings for competitive product-related keywords and boost the credibility of its blog and landing pages.

Our Approach

✅ SaaS Directory Submissions

• Claimed and optimized listings on top software directories including G2, Capterra, Software Advice, Crozdesk, SaaSworthy
• Wrote compelling summaries and keyword-optimized profiles

✅ Product Roundups & Comparisons

• Pitched Connectio’s tools for inclusion in blog posts like “Top Facebook Retargeting Tools” and “Best Facebook Lead Generation Software”
• Provided value-add elements (campaign stats, trial access, expert quotes) to improve placement success

✅ Guest Posting & Thought Leadership

• Published 20+ guest articles on marketing and SaaS blogs with contextual backlinks to core product pages
• Topics included advanced Facebook Ads automation, retargeting tactics, and lead generation strategies

✅ Digital PR & Outreach

• Collaborated with podcast hosts, bloggers, and influencers to feature Connectio in interviews and newsletters
• Shared campaign case studies and exclusive insights to secure editorial backlinks

✅ Unlinked Brand & Broken Link Reclamation

• Identified unlinked mentions of Connectio and reclaimed them with custom outreach
• Replaced broken links on partner sites with fresh Connectio URLs and resources

Results

Strategic Impact

This link building campaign was pivotal in increasing Connectio’s organic discoverability across its product suite. By combining directory placements, editorial mentions, and technical link reclamation, we not only strengthened search rankings but also brought in warm, qualified referral traffic.

“Every link built wasn’t just for SEO—it also drove real users, trials, and authority.”