2024’s Summit Guide With 16 SaaS Events You Can’t Miss

2024’s Summit Guide With 16 SaaS Events You Can't Miss

The SaaS industry is filling with greater energy than before as we sail toward 2024, revealing options that are as fascinating as they are endless. It’s not only helpful, but vital to keep informed and connected in this quickly changing field. That’s when SaaS events’ magic enters the picture. 

Imagine yourself surrounded by the most brilliant professionals in the field, gaining ground-breaking knowledge and establishing relationships that have the potential to completely transform your career path. Your golden ticket to this thrilling world is our careful selection of the top 16 SaaS events for 2024. 

Prepare yourself to explore the core of SaaS industry as we dive into this selection.

The SaaS Event Calendar for 2024

These events aren’t simply meetings; they are the places where SaaS’s future is realized. Expect to see the newest technology, listen to leaders in the field, and form meaningful contacts. These events are essential to remain ahead in the quick-paced SaaS industry, whether you’re just getting started or are at the forefront. 

List of Events

1- Traffic & Conversion Summit

2- B2BMX 2024

3- SXSW 2024

4- Business of Software

5- SaaSOpen 2024

6- MicroConf Growth

7- SaaStock USA 2024

8- SaaStr Europa 2024

9- Turing Fest 2024

10- SaaStr Annual Conference

11- B2B Rocks 2024

12- SaaSiest Amsterdam 2024

13- ARRtist SUMMIT

14- 2024 Ascent Conference

15- Web Summit 2024

16- SaaS North 2024

1 – Traffic & Conversion Summit

traffic conversion

Date: January 9, 2024

Location: Las Vegas, NV, USA

Focus: Digital marketing trends, AI, paid traffic, social & influencer marketing, content & SEO.

Unique Aspect: Networking party, access to exhibition floor, eight separate content tracks.

Target Audience: Digital marketers, agencies, entrepreneurs.

Pricing: All-access passes starting from $1,295, and VIP passes available from $1,995

Why Attend Traffic & Conversion Summit?

Traffic & Conversion summit is a must attend for entrepreneurs, agency owners, SaaS professionals and digital marketers in order to keep ahead of the quickly changing field of digital marketing. Acknowledged as the leading American conference for AI-powered marketers, it’s a perfect platform for SaaS founders, marketing executives, and agency heads. The summit offers information on how to adjust to evolving consumer behavior, make use of a variety of traffic sources, including influencers on social media and AI technology, and create strategies for acquiring and keeping customers.

2 – B2BMX 2024


Date:  February 26-28, 2024

Location: Scottsdale, Arizona

Focus:Unique Aspect

Target Audience: not specified

Pricing: Early-bird registration offered a $900 discount, and group registration of 3 or more saves 40%.

Why Attend B2BMX 2024?

The B2BMX 2024 event is particularly relevant for professionals in the SaaS sector, focusing on innovative B2B marketing strategies. It covers key topics such as data-driven storytelling, buyer-specific content, and advanced sales tactics, which are crucial for SaaS companies in customer acquisition, retention, and market differentiation. The conference also emphasizes the importance of adaptability and diversification in marketing approaches, aligning closely with the dynamic nature of the SaaS industry. This makes B2BMX an essential platform for SaaS marketers seeking to stay ahead in a competitive landscape.

3. SXSW 2024


Date: March 8-16, 2024

Location: Austin, Texas.

Focus: Creative Convergence

Unique Aspect: The unique aspect of SXSW (South by Southwest) is its interdisciplinary nature, blending technology, film, television, music, and interactive media. This convergence creates a diverse and dynamic environment where professionals from various industries can explore and share innovations, trends, and ideas

Size: 200,000+ attendees


  • Platinum Badge: $1675 (walk-up rate $2095)
  • Interactive Badge: $1360 (walk-up rate $1695)
  • Film & TV Badge: $1255 (walk-up rate $1595)
  • Music Badge: $835 (walk-up rate $995)

Why Should You Attend SXSW 2024?

SXSW 2024 uniquely integrates a vast array of fields including technology, film, music, and interactive media, fostering a multidisciplinary environment ideal for innovation and creativity The technology segment of the event provides valuable insights into the latest trends and advancements in the SaaS industry. This aspect is crucial for professionals looking to explore new developments, network, and gain knowledge in the rapidly evolving SaaS space, alongside the broader creative and technological discussions that SXSW is renowned for.

4. Business of Software

business of software

Date: March 25-26, 2024.

Location: Churchill College, Storey’s Way, Cambridge, CB3 0DS, United Kingdom.

Focus: The event is designed for Founders, CXOs, and leaders in software and SaaS companies, focusing on creating excellent SaaS products.

Unique Aspect: The conference offers a friendly community environment, fostering interactions with industry experts and fellow SaaS entrepreneurs.

Target Audience: SaaS founders and their teams, CXOs, and emerging software leaders.

Size of Event: The exact number of attendees is not specified.

Pricing: Ticket prices start from $745.

Event Detail: BoS Conference Europe 2024 is a multi-day, single-track event exploring the challenges and triumphs of building great software and SaaS products. It features discussions on growth strategies, product marketing, innovation, and company culture, along with hands-on workshop training.

Why Should You Attend Business of Software Event?

Attending the Business of Software Conference 2024 is highly beneficial for SaaS founders, CXOs, and emerging software leaders. It offers a unique opportunity to immerse in a community-oriented environment focused on SaaS and software innovation. Participants gain invaluable insights into effective strategies for growth, product marketing, and company culture, directly relevant to SaaS businesses. The event’s blend of expert talks, hands-on workshops, and networking with industry peers provides a platform for learning, sharing, and connecting, which is essential for staying ahead in the rapidly evolving SaaS industry.

5- SaaSOpen 2024

saas open

Date: March 28-29, 2024

Location: Austin, TX, USA

Focus: Sales, product, marketing, finance, ops, and HR strategies.

Unique Aspect: Fast-paced keynotes, mastery workshops, “Sharktank for SaaS Live”.

Target Audience: SaaS CEOs, founders.

Pricing: $697 for early bird registration (Limited availability)

Why Attend SaaSOpen 2024?

With its innovative style that includes mastery workshops, fast-paced keynotes, and a special “Sharktank for SaaS Live” portion where startups pitch to investors and buyers in real-time, the summit distinguishes itself out. This configuration goes beyond a simple passive conference by offering an engaging and participatory experience. The event promises a wide range of insights and learning opportunities with over 1000 attendees, all of whom are operational SaaS professionals, and over 110 presenters. With its combination of interactive seminars, live pitching sessions, and keynote insights, SaaSOpen is a special and worthwhile event.

6. MicroConf Growth


Date: April 21-23, 2024.

Location: The Starling Atlanta, Atlanta, GA.

Focus: MicroConf focuses on bootstrapped founders, offering tactics, frameworks, and stories for scaling businesses.

Unique Aspect: The event emphasizes bootstrap entrepreneurship, diverging from standard tech conferences that focus on venture capital funding.

Target Audience: Bootstrapped founders and leaders in the B2B SaaS industry.

Size of Event: Limited to 225 attendees, ensuring an intimate and focused environment.

Pricing: Early Registration is $1099, General Admission is $1299, and Last Call Pricing is $1499.

Event Detail: MicroConf Growth offers a unique opportunity for SaaS founders, particularly those who are bootstrapping their businesses. It provides insights into scaling and valuing businesses without heavy reliance on external funding. The event’s “Hallway Track” facilitates informal yet impactful conversations among attendees, fostering connections and collaborative learning specific to the SaaS industry.

Why You Should Attend MicroConf Growth Event

This event is crucial for SaaS founders seeking practical, bootstrap-focused strategies. The intimate setting allows for meaningful networking and learning from industry peers, making it an ideal venue for those looking to grow their SaaS business in a sustainable and self-funded manner.

7- SaaStock USA 2024


Date: May 13-15, 2024

Location: Austin, TX, USA

Focus: B2B SaaS operators, investors, and founders are invited to a networking and educational event. Roundtables, networking, and workshops for SaaS decision-makers.

Unique Aspect: 50+ focused workshops and roundtables, 2000+ meetings

Target Audience: B2B SaaS founders, investors, operators

Pricing: Starts from $499 

Why Attend SaaStock USA 2024?

Several of the most prominent figures in the SaaS industry are expected to speak at the event and offer practical ideas that participants may implement right away in their own SaaS journeys. SaaStock addresses all areas of SaaS operations, whether the emphasis is on product development, team building, marketing, finance, or any other area. Furthermore, SaaS firms hoping to expand will especially benefit from SaaStock’s Startup Program. The program assists businesses in obtaining funding, locating new clients, gaining essential SaaS expertise, and connecting with important partners. The pre-conference Startup Day uses in-depth talks, workshops, and in-person networking to spur innovation and development.

8- SaaStr Europa 2024

saastr europa

Date: June 4-5, 2024

Location: London, UK

Focus: Tactical sessions, networking meetings, mentoring sessions, roundtables

Unique Aspect: 500+ VCs in attendance, 1:1 Meet a VC matchmaking

Target Audience: B2B founders, executives, investors 

Pricing: Starts from $464.72

Why Attend SaaStr Europa 2024?

Founders and investors will have an unmatched opportunity to connect at SaaStr Europa 2024 thanks to the presence of over 500 venture capitalists and a special 1:1 Meet a VC matching program. 4,000 SaaS startups, VCs, and executives are expected to attend the event, which will also include over 1,000 networking events, AMAs, and mentorship sessions in addition to more than 100 talks and workshops. More than seventy-five tactical workshops addressing various and crucial elements of SaaS business growth are scheduled, featuring prominent entrepreneurs and up-and-coming voices in the SaaS space. For those seeking to grow their SaaS company from $0 to $100M ARR with less strain and more success, SaaStr Europa is a must-visit location.

9- Turing Fest 2024


Date: July 9-10, 2024

Location: Edinburgh, UK

Focus: Engineering & product, go-to-market & revenue

Unique Aspect: Opening party, talks, lunch, coffee, happy hours, and closing party

Target Audience: Tech professionals and innovators

Pricing: Not Available

Why Attend Turing Fest 2024?

Turing Fest 2024 is regarded as one of the top B2B SaaS and IT events in Europe. With over 40 speakers spread across two full days, the conference expects over 1,000 people. Founders of SaaS startups, CEOs, CFOs, engineers, and marketers will be among the guests, making it a complete event for a broad spectrum of computer professionals. A wide range of subjects will be covered during the conference, such as go-to-market and revenue strategy, managing and developing new software, and the culture of SaaS. Tech professionals and innovators should take advantage of this great chance to get practical insights that will help them create incredible products, increase revenue, and empower their teams. 

10- SaaStr Annual Conference


Date: September 10-12, 2024

Location: San Francisco Bay Area, USA

Focus: Workshops, mentoring, community building, networking opportunities

Unique Aspect: Festival-style approach, over 1,000 investors attending, parties, and happy hours

Target Audience: SaaS founders, investors, executives, startup enthusiasts 

Pricing: Early Bird Ticket for Startups at $799, other options available​​​​

Why Attend SaaStr Annual Conference?

Building on the popularity of its past editions, SaaStr Annual 2024 will be a two-day event providing an even wider and more diverse network of Cloud and SaaS experts. A feature from 2023, the festival-style approach will be back, offering an open-air environment that is ideal for networking and education. Hundreds of workshops covering a wide range of SaaS-related subjects, including product development, marketing, sales, and growth strategies, are anticipated for attendees. The conference will also provide a wealth of mentoring opportunities with seasoned industry professionals, promoting information exchange and professional growth.

11- B2B Rocks 2024

b2b rocks

Date: September 25-26, 2024

Location: Station F, Paris, France

Focus: Growth-focused content, including talks, keynotes, panels, and masterclasses

Unique Aspect: Networking area, exclusive side events during Paris SaaS Week

Target Audience: SaaS and B2B leaders, including founders, VCs, and execs

Pricing: Not available

Why Attend B2B Rocks 2024?

The goal of this conference is growth-focused programming, with over 60 lectures, 150 speaker masterclasses, keynotes, and panels devoted to SaaS and growth. One special feature of B2B Rocks is its specialized networking space, which doubles as a business meeting point and a laid-back hangout for guests. Paris SaaS Week will also have special side activities, which will improve the whole experience. B2B Rocks, the premier SaaS Community event, provides a vital forum for innovation, networking, and acquiring insightful knowledge. Its location in Station F, the biggest startup campus in the world, emphasizes its importance in the SaaS sector even more.

12- SaaSiest Amsterdam 2024


Date: October 1-2, 2024

Location: Austin, TX, USA

Focus: Tactical sessions, networking, growth strategies for SaaS businesses

Unique Aspect: AMA sessions, networking opportunities, access to speaker artifacts

Target Audience: B2B SaaS founders, CEOs, executives, VCs

Pricing: Super Early Bird ticket starts from 299 euro

Why Attend SaaSiest Amsterdam 2024?

The dynamic structure of SaaSiest Amsterdam, with its fast-paced 20-minute keynotes featuring prominent entrepreneurs sharing their techniques, data, and strategies—some in a TedX and interview style—is what makes the event stand out. Aside from special AMA (Ask Me Anything) sessions with speakers, the event offers guests a close-up look at the personal artifacts—like papers and templates—that industry leaders have to offer. With these elements, SaaSiest Amsterdam becomes more than simply an event, it’s an experience where you can network with over a thousand people and over twenty presenters from top B2B SaaS businesses. 

13- ARRtist SUMMIT 


Date: October 10, 2024​​.

Location: The event is set to take place in Berlin, Germany​​.

Focus: The summit is designed as a networking and knowledge exchange platform for B2B SaaS founders, senior executives, and investors​​.

Unique Aspect: The ARRtist SUMMIT is an invite-only event, emphasizing high-value networking and the exchange of ideas among high-profile attendees​​.

Target Audience: The primary attendees are B2B SaaS founders, CxOs, and investors, making it an exclusive gathering for top industry professionals​​.

Size of Event: The summit expects to host around 500 high-profile B2B SaaS founders and CxOs, along with 125 B2B SaaS investors​​.

Pricing: Early bird tickets for founders and CxOs are priced at €399​​.

Event Detail: The conference focuses on key aspects needed to build a meaningful software business, product and technology, robust go-to-market strategies, and securing the right funding. It offers curated content tracks for different stages of SaaS ventures, including a new tech & product track​​.

Why You Should Attend

Attending the ARRtist SUMMIT is crucial for SaaS founders looking to elevate their companies to the next level, expand their networks, learn from industry leaders, and connect with top investors. It’s an opportunity to be part of an exclusive community of leading SaaS professionals in Europe.

14. 2024 Ascent Conference


Date: The conference is scheduled for October 28, 2024​​.

Location: It will take place in New York City, United States​​.

Focus: The conference is dedicated to elevating ideas and inspiring innovation in the SaaS sector. It’s an exclusive gathering for C-level executives, VPs, and Directors from companies with a revenue range of $5M to $1BN​​.

Unique Aspect: The Ascent Conference stands out as the only event in the US exclusively for C-level, VP-level, and Director-level professionals in the SaaS domain. It offers a blend of workshops, one-on-one sessions, and curated content from industry-leading experts​​​​.

Target Audience: The conference targets CEOs, CMOs, CROs, VPs, and Directors of medium to large-scale companies in the SaaS industry​​.

Size of Event: The event is expected to host around 600 industry thought leaders​​.

Pricing: The ticket price for the event is $695​​.

Event Detail: The Ascent Conference will include sessions on various topics relevant to the SaaS sector, such as “The End of Marketing Attribution, Unlocking GTM Productivity with AI,” “AI Powered Content Engines: How to Build Them In 2024,” and “How to Build, Engage, and Monetize an Owned Audience”​​.

Why You Should Attend This Event

 Attending the Ascent Conference offers a unique opportunity to learn about new strategies and tactics used by other SaaS teams. It’s an excellent platform for exploring partnership opportunities, making meaningful industry connections, finding potential hires, and gaining clarity on how to better succeed in your role, thereby driving measurable value for your team.

15. Web Summit 2024

web summit 2024

Date: November 11-14, 2024.

Location: Altice Arena in Lisbon, Portugal.

Focus: Web Summit focuses on connecting people in the tech industry, featuring inspirational speakers, startups, and multinationals.

Unique Aspect: The event stands out for its massive scale and the variety of participants, ranging from tech giants to startups and investors.

Target Audience: Professionals from the tech industry, including media, startups, investors, and executives.

Size of Event: Over 100,000 attendees.

Pricing: General ticket price is €1,295, with a 2-for-1 offer at €950.

Event Detail: Web Summit is a significant event for SaaS companies, offering unparalleled networking opportunities, insights from global tech leaders, and exposure to the latest industry trends and innovations. It’s an excellent platform for SaaS businesses to connect with potential partners, investors, and customers.

Why You Should Attend

The Web Summit offers a unique convergence of technology, business, and culture, making it a must-attend event for those in the SaaS field looking to stay ahead in the rapidly evolving tech landscape. Attending Web Summit 2024 is vital for SaaS professionals as it provides an opportunity to engage with the latest tech innovations, network with a diverse group of global industry leaders, and gain insights into emerging technologies that can be leveraged within the SaaS industry.

16- SaaS North 2024

saas north event

Date: November 13-14, 2024

Location: Ottawa, USA

Focus: Learning opportunities from SaaS experts, Keynote speakers, breakout sessions

Unique Aspect: Emphasis on community and networking, networking trade, trade show interactions

Target Audience: SaaS professionals, founders, investors and stakeholders 

Pricing: Starts from $549

Why Attend SaaS North 2024?

Meeting leading Canadian SaaS innovators, venture capitalists, and ecosystem partners at the event can help you build important relationships and maybe even collaborate. SaaS North 2023 received a lot of attention for its lively community, thought-provoking discussions, and distinctive networking opportunities, highlighting its worth as a forum for research and innovation in the SaaS sector. Attendees may anticipate networking with executives from Canada’s top SaaS firms and entrepreneurs who are expanding their businesses, as well as engaging in conversations that promote creativity, enthusiasm, and long-lasting business partnerships

Preparing for SaaS Events

To get the most out of SaaS events, you must prepare well in advance. These gatherings provide a special chance to network, pick the brains of prominent figures in the field, and discover new trends. How to maximize them is as follows:


The core of SaaS events is networking. Highlight the important speakers, business owners, and associations you wish to network with first. Create a brief elevator pitch that highlights your job, your business, and your interest in the work they do. Participating in conversations and social gatherings is highly recommended as these offer valuable chances for deep connections.

Attending Workshops

There’s a lot of information buried in workshops at SaaS conferences. Give priority to seminars that fit well with your upcoming objectives or ongoing tasks. Engage in active participation in Q&A sessions to interact with the presenter and the subject. Taking notes during an event is essential for follow-up and implementation afterwards.

Managing Schedules

With back-to-back seminars, keynote addresses, and networking opportunities, SaaS events may be very taxing. Make a plan in advance, but allow time for last-minute meetings or intriguing sessions you find on the spot. If there are any accessible, make use of event applications to manage your schedule.

Post Event Activities and Follow-up

The actual work starts after the event when you start to use the contacts and knowledge you have learnt. Here’s are two things we suggest you do after attending the SaaS events to make your attendance more fruitful.

Effective Follow-Up

Within a week following the event, get in touch with any new connections. Make your communications more intimate by bringing up certain discussions or meetings that you both attended. LinkedIn is an excellent resource for maintaining relationships with business associates.

Applying Learnings

Consider the most important lessons you learned from the experience and how you might use them in your career. Talk about possible implementations with your team after sharing these findings. This might include putting out fresh project ideas that are motivated by the event or new software tools and tactics.

Emerging Trends in SaaS

SaaS events are prime locations to see and learn about the newest developments in the sector. It’s important that you keep yourself updated with them so that you may have a better chance to engage in conversations and build meaningful connections. Lately, attention has been drawn to:

AI and machine learning

SaaS platforms are embracing a major trend with the integration of AI and ML, which is transforming user experiences and operational efficiencies. These technologies provide predictive insights, automate repetitive procedures, and allow sophisticated analytics, which results in better informed decision-making and tailored user experiences. Applications are influencing how organizations will use software in the future, from automated data analysis tools to AI-driven chatbots for customer care.

Microservices Architecture

The SaaS industry is changing as a result of the adoption of microservices architecture. Using this method, software is created as a combination of discrete, stand-alone services, each in charge of certain capabilities. More flexibility and scalability are possible with this structure, making upgrades and maintenance simpler and preventing system-wide disruptions. Microservices, which are especially useful in cloud-based settings, are increasingly necessary for agile development and deployment in the Software as a Service industry.

Increased Emphasis on Security

Robust security measures are becoming increasingly important in the SaaS sector. The growing volume of sensitive data handled by cloud services is the driving force behind this development. Advanced encryption, frequent security audits, and adherence to data protection laws are examples of enhanced security procedures that are quickly becoming norms. This change fosters user trust, which is essential to the success of SaaS solutions in addition to safeguarding against data breaches.

Customer-Centric Models

The relevance of customizing services to satisfy unique user demands is highlighted by the change in SaaS models towards customer-centric models. Personalized experiences, user-friendly interfaces, and prompt customer service are the main points of emphasis for this trend. SaaS firms are gaining more customer happiness and retention by putting the customer experience first, which makes their solutions more successful and flexible in a cutthroat market.


SaaS events provide invaluable opportunities for networking, career advancement, and staying ahead of the always changing IT scene. The most important lessons you learn from these experiences will have a big influence on your career. It’s more crucial than ever to keep educated and engaged as the SaaS sector develops and you can do so by attending these 14 SaaS events in 2024. Remember that networking and ongoing education are essential for success in this fast-paced field.

As the Founder of Stratigia, Abbas Sarfraz has helped hundreds of Software-as-a-Service (SaaS) companies acquire and retain customers. With hands-on experience in marketing and sales, business and product strategy, and operations for early stage SaaS companies, Abbas has perfected the art of successful SaaS Startups Launch and Growth.