10 Best SEO-friendly CMS for SaaS Businesses

• A website that follows a proper structure and organizes everything attracts a more loyal and organic target audience. A content management system (CMS) is important for helping maintain this level of organization. 

It serves as the website’s foundation that manages all your content and makes it search-engine friendly. 

Even with AI-powered searches making a mark, SEO remains an important element for bringing customers to your business. To help maximize your efforts, it’s important to have a CMS to optimize your technical and on-page SEO elements. 

Let’s take a look at the top 10 SEO-friendly CMS for SaaS businesses and how you can benefit from them. 

List of 10 Best SEO-friendly CMS for SaaS Businesses 

1. WordPress
2. Hubspot 
3. CraftCMS
4. Sitecore
5. Duda
6. Webflow 
7. Wix 
8. Joomla 
9. Drupal
10. Contentful 

1. WordPress

WordPress was initially launched as a platform for publishing blogs. Since then, it has evolved into a platform that supports traditional websites, including mailing lists, online stories, and much more. 

The platform also offers a domain and hosting at reasonable prices. You’ll be able to scale your website with unmetered bandwidth to ensure its perfect security through firewalls, brute force, and encryption. 

Moreover, the storage plans are flexible, and the platform facilitates fast data transfer with a strong CDN (Content Delivery Network). 

Features of WordPress

• Intuitive editing interface
• Lightning-fast hosting
• Customizable themes
• SEO optimization tools
• Extensive plugin library
• Secure and scalable hosting
• Comprehensive analytics

Top 3 Features of WordPress 

1. Intuitive Editing Interface

The platform lets you manage your posts, content, and appearance from a single location. Its highly intuitive dashboard helps you manage everything. 

2. Customizable Themes

The platform has a wide variety of themes that can be customized to fit any website’s design needs. Each theme helps you manage your content better and ensure it’s SEO-optimized. 

3. Extensive Plugin Library

Provides access to thousands of plugins to extend functionality, from SEO tools to e-commerce solutions. 

Pros of WordPress

• Easy to use
• Highly customizable
• Large community support
• Extensive plugin availability
• Regular updates and improvements
• Strong SEO capabilities

Cons of WordPress 

• Can be vulnerable to security risks if not properly managed
• Some premium themes and plugins can be costly
• May require a learning curve for complete beginners
• Performance can be affected by excessive plugins

Pricing 

• Personal: $4/month (billed annually)
• Premium: $8/month (billed annually)
• Business: $25/month (billed annually)
• Commerce: $45/month (billed annually)
• Enterprise: Starting at $25,000/year

Customer Support of WordPress

• 24/7 priority support
• Community forums
• Email support
• Real-time chat support
• Dedicated Happiness Engineers

Supported Platforms 

• MacOS
• Windows
• Linux
• Android
• iOS

Testimonials 

Average Rating 

It’s rated at 4.4/5 on G2. 

Final Verdict 

WordPress is an SEO-friendly CMS for SaaS. It provides many great tools to get your SaaS application up and running quickly. It’s one of the top tools used by 455+ million people, has tons of SEO plugins, and helps you save time to improve your ranking on search engines. 

2. Hubspot 

HubSpot is an AI-powered customer platform that connects all your data, teams, and target audience. 

It’s one of the best SEO-friendly CMS platforms for SaaS companies. It helps your business grow faster and allows you to focus on what matters: your customers.  

Moreover, the platform brings together all teams – marketing, sales, services, content, and operations. 

Features of HubSpot

• AI-powered marketing and sales tools
• Integrated customer service solutions
• Content management and creation tools
• Data synchronization and automation
• Payment and billing automation
• Real-time analytics and reporting
• Integrates with various tools

Top 3 Features of HubSpot

1. AI-Powered SEO Recommendations 

HubSpot provides actionable SEO recommendations based on your website’s performance and search engine analytics. These recommendations help you optimize your content and improve your site’s ranking.

2. Content Strategy Tool 

The content strategy tool helps you rank topics that matter to your audience. It uses topic clusters to improve your site’s authority and search engine visibility.

3. On-page SEO Analysis 

HubSpot’s on-page SEO analysis tools give you detailed insights into how to improve individual pages on your site. 

Pros of HubSpot

• User-friendly interface
• Comprehensive toolset
• Excellent customer support
• Scalable for growing businesses

Cons of HubSpot

• Higher cost for premium features
• Complexity may require training
• Limited customization for some features
• May not be suitable for small businesses

Pricing of HubSpot

• Starter: $45/month (billed annually)
• Professional: $800/month (billed annually)
• Enterprise: $3,200/month (billed annually)

Customer Support of HubSpot

• 24/7 phone support
• Email support
• Live chat support
• Extensive knowledge base
• Community forums

Supported Platforms

• MacOS
• Windows
• Linux
• Android
• iOS

Testimonials 

Average Rating 

It’s rated at 4.5/5 on G2. 

Final Verdict 

HubSpot has an integrated platform that helps you connect all your teams and equips them with the right tools. AI-powered features are also a huge plus for improving business processes and scaling operations.  

3. Craft CMS

CraftCMS is an excellent content management system. Its user-friendly interface helps with SEO and content creation. 

With its support plans and integration-ready features, this platform is perfect if you’re looking to scale your business. Plus, it also has an active Discord community that is super helpful. It’s also trusted by global brands like Netflix and Ikea, making CraftCMS a great solution. 

Features of Craft CMS

• Secure and supported environment
• Integration with major marketing tools
• World-class localization capabilities
• Internationalized admin interface
• Intuitive authoring experience
• Scalable for businesses of all sizes
• Extendable with a powerful plugin framework
• Active global community support

Top 3 Features of Craft CMS

1. Integration Ready

Craft CMS can be connected to various marketing tools, such as Salesforce, Mailchimp, and HubSpot. These features automate and improve your SEO marketing efforts. 

2. World-Class Localization

Translate and localize your content for multiple sites, languages, and locales. 

3. Scalable with Your SaaS Business

Craft CMS can handle everything from small design portfolios to large multinational marketing sites and scale your business as your requirements grow. 

Pros of Craft CMS

• Highly customizable
• Strong security features
• Excellent localization support
• User-friendly interface for authors
• Active and supportive community
• Extensive integration options

Cons of Craft CMS

• Steeper learning curve for beginners
• Some premium plugins can be expensive
• Requires regular updates and maintenance
• Limited out-of-the-box templates

Pricing of Craft CMS

• Client: $199/month 
• Pro: $299/month 

Customer Support of Craft CMS

• Community support via forums and Discord
• Email support
• Priority support plans available
• Service Level Agreements (SLAs) for enterprise customers

Supported Platforms

• MacOS
• Windows
• Linux

Testimonials 

Average Rating 

The platform has a rating of 4.2/5 on G2. 

Final Verdict 

Built with the power of open-source technology and supported by a global community through Discord, this platform is perfect for small- to medium-sized businesses. It offers excellent SEO tools to manage your content and beat your competitors. 

4. Sitecore

Sitecore is a cloud-native digital experience platform that helps manage your website and deliver exceptional business impact. 

Over 3,000+ companies trust Sitecore to run their digital properties. Sitecore has several products that SaaS companies can use to help organize content operations. This helps strategize, plan, and collaborate for headless delivery. 

With real-time analytics, the platform provides actionable insights to improve content performance. 

Features of Sitecore 

• Advanced content management tools
• Personalization and AI-driven content delivery
• Multi-channel content distribution
• Scalable and flexible architecture
• Analytics and reporting system 
• Comprehensive security features

Top 3 Features of Sitecore 

1. Advanced Content Management Tools

Sitecore offers a set of tools to help you manage your digital content and facilitate team collaboration. 

2. Personalization and AI-Driven Content Delivery

The platform uses AI to personalize content delivery based on user behavior. This ensures visitors receive the most relevant and engaging content at the right time.

3. Multi-Channel Content Distribution

Sitecore enables the distribution of content across multiple channels, including websites, mobile apps, social media, and more. This feature promotes a consistent user experience.

Pros of Sitecore 

• Highly customizable and flexible
• Strong focus on personalization
• Excellent integration capabilities
• Supports multi-channel content distribution

Cons of Sitecore 

• It can be complex to set up and manage
• Higher cost compared to some other CMS platforms
• May require specialized knowledge for customization
• Steeper learning curve for new users

Pricing of Sitecore 

• Professional: N/A 
• Enterprise: N/A 

Customer Support of Sitecore 

• 24/7 technical support
• Dedicated account managers
• Extensive knowledge base and documentation
• Community forums
• Training programs and webinars

Supported Platforms

• MacOS
• Windows
• Linux

Testimonials 

Average Rating 

The platform has an average rating of 3.8/5 on G2. 

Final Verdict 

Sitecore offers an exceptional degree of adaptability and easily integrates with other tools. It is a cloud-native platform that simplifies your content lifecycle. It’s AI-powered capabilities and real-time analytics help you locate the right SEO assets.  

5. Duda

Duda helps you integrate your SaaS platform into sites at scale. It’s one of the best SEO-friendly CMS for SaaS available on the market. 

Moreover, it comes with AI and automation features that help you scale your business and focus on more important business matters. Plus, it also maximizes efficiency, helps you manage your customers, and ensures structured workflows. 

Features of Duda

• White-label platform for multi-product experience
• AI-powered content and SEO tools
• Automated website building and client management
• No-code editor with global design settings
• API-driven workflows for integration
• Responsive design and SEO-ready templates
• Top security and stability with AWS hosting
• App store for extended functionality

Top 3 Features of Duda

1. White-Label Platform

Offer your clients a fully branded experience with Duda’s white-label platform, ensuring a multi-product experience without them knowing it’s Duda under the hood.

2. AI-Powered Content and SEO Tools

Utilize AI to create optimized content, improve SEO, and enhance eCommerce capabilities, allowing you to stay ahead in the competitive market.

3. Automated Website Building

Speed up the website creation process with automation, built-in communication tools, and reusable assets. This helps you not only manage your clients but also automate tedious business processes. 

Pros of Duda

• Highly customizable white-label platform
• Efficient AI-powered tools
• Strong automation capabilities
• Excellent security and stability
• SEO-optimized from the start
• User-friendly no-code editor

Cons of Duda

• Can be expensive for small businesses
• Learning curve for advanced features
• Limited customization without code

Pricing of Duda

• Basic: $19/month
• Team: $29/month
• Agency: $59/month

Customer Support of Duda

• 24/7 live chat support
• Email support
• Phone support for premium plans
• Extensive knowledge base
• Community forums

Supported Platforms

• MacOS
• Windows
• Linux
• Android
• iOS

Testimonials 

Average Rating 

It’s rated as 4.6/5 on G2. 

Final Verdict 

If you’re looking to structure all your manual SEO-related processes, this tool is just what you need. It boosts productivity with client management and collaboration tools and lets you do everything from a single dashboard. 

6. Webflow 

Webflow is essentially a website builder platform, but it offers much more functionality than that. 

It helps you combine everything—design, content management, marketing, animation, and SEO tools—in a single platform. It also helps non-technical people code without having to learn complex programming languages. 

Moreover, it has known names in its list of companies, such as Upwork, Dell, and Zendesk, all powered by Webflow. 

Features of Webflow

• Visual canvas for HTML, CSS, and JavaScript control
• Fully customizable page structure
• Advanced animations and interactions
• Content-rich pages with dynamic CMS
• Clean, semantic code generation
• API integrations
• High-performance hosting
• Collaboration tools with roles and permissions
• SEO optimization features
• Localization support

Top 3 Features of Webflow

1. Create Content Structures 

You can control HTML, CSS, and JavaScript in a visual canvas. The platform offers a CMS that is suitable for designers, developers, and editors alike. 

2. Advanced Website Content Management 

With the edit mode, you get to visualize whatever you plan to include on your website and create content in a matter of minutes. 

3. Content-Rich Pages with Dynamic CMS

This feature automatically pulls live content from Webflow’s powerful CMS into any page. It ensures only relevant content is included on your website. 

Pros of Webflow

• No-code visual design interface
• Generates clean and production-ready code
• Powerful CMS for dynamic content
• Extensive customization options
• Excellent SEO tools and features

Cons of Webflow

• Can be complex for beginners
• Higher cost compared to some other builders
• Limited support for very large-scale projects without an Enterprise plan

Pricing of Webflow

• Basic: $14/month (billed annually)
• CMS: $23/month (billed annually)
• Business: $39/month (billed annually)
• Enterprise: Custom pricing

Customer Support of Webflow

• Extensive knowledge base
• Educational videos and tutorials
• Community forums
• Email support
• Dedicated support for enterprise customers

Supported Platforms

• MacOS
• Windows
• Linux

Testimonials 

Average Rating 

It’s rated 4.4/5 on G2.

Final Verdict 

This platform is the perfect choice for agencies and individuals to build high-performing and SEO-optimized websites. It’s an excellent CMS that offers several API integrations and can also be scaled to create dynamic websites that meet modern business needs. 

7. Wix

Wix is a great platform for scaling your business. It has enterprise-grade security and reliable site architecture, which ensures your CMS never stops running. 

Moreover, Wix comes with some of the best SEO and marketing tools on the market. All these tools help you manage and grow your business online. 

Features of Wix

• Drag-and-drop website builder.
• 900+ customizable templates.
• AI-driven design capabilities.
• Built-in business solutions.
• Integrated SEO tools.
• Mobile optimization.
• eCommerce capabilities.
• Enterprise-grade security.
• Multi-cloud hosting for high uptime.
• Built-in accessibility tools.

Top 3 features of Wix

1. Drag-and-Drop Builder

The user-friendly interface allows anyone to design a website with ease, offering extensive customization options.

2. SEO Wiz

Provides personalized SEO plans to optimize website visibility and performance on search engines.

3. eCommerce Solutions

Enables online selling and comprehensive business management with powerful tools.

Pros of Wix

• Highly intuitive and easy to use.
• Extensive range of customizable templates.
• Strong mobile optimization.
• Useful SEO guides. 

Cons of Wix

• Once a template is chosen, it cannot be changed without rebuilding the site.
• Advanced SEO features may be limited compared to specialized platforms.
• Can be resource-intensive for large-scale websites.

Pricing of Wix

• Free Plan: $0/month
• Combo: $14/month
• Unlimited: $18/month
• Pro: $23/month
• VIP: $39/month

Customer support of Wix

• Chat support
• Email support
• Call support

Supported platforms

• iOS
• Android
• Windows 

Testimonials 

Average Rating 

It’s rated at 4.2/5 on G2. 

Final Verdict 

Wix is a versatile and user-friendly platform suitable for businesses of all types. It has different features to help you manage your website with integrated SEO tools. Plus, it has plenty of tools to help you create functional, attractive websites. 

8. Joomla! 

Joomla! is an award-winning content management system (CMS) that empowers website creators. 

It’s one of the best SEO-friendly CMSs for SaaS, offering flexibility in building websites and online applications. 

Features of Joomla!

• Search engine friendly
• Mobile friendly
• Unlimited design options
• Multilingual support
• Flexible and fully extensible
• Multi-user permission levels

Top 3 Features of Joomla!

1. Search Engine Friendly

Joomla! offers built-in SEO tools to help your site rank higher in search engine results. This feature helps your users find content more easily. 

2. Multilingual Support

The platform supports multiple languages, allowing you to create websites that cater to a global audience with ease.

3. Flexible and Fully Extensible

With thousands of free extensions and templates, Joomla! can be customized to meet the specific needs of any website.

Pros of Joomla!

• Highly customizable with extensive extensions
• Strong community support and resources
• Security features
• User-friendly interface
• Frequent updates and improvements

Cons of Joomla!

• Steeper learning curve for beginners
• Requires regular maintenance and updates
• Limited built-in marketing tools

Pricing of Joomla!

• Free to use 

Customer Support of Joomla!

• Community forums
• Extensive documentation
• Free video training classes
• Volunteer support network

Supported Platforms

• MacOS
• Windows
• Linux

Testimonials 

Average Rating 

It’s rated as 4.0/5 on G2. 

Final Verdict 

Joomla! is supported by a strong community of developers and volunteers, making it a popular choice for creating and managing websites of all sizes. It’s an excellent tool to use if you do not have the means to invest in a pricier platform and still want to build a profitable online presence. 

9. Drupal

Drupal is a free and open-source web content management system (CMS) that powers many applications and websites. 

It has standard features, like reliable performance and great security. However, what sets it apart from other similar tools is its flexibility. It helps users create structured and organized content to improve their user experience and increase their organic reach. 

Features of Drupal

• Usability is built on top of Drupal core.
• Incorporation of common control modules.
• Support for developers, marketers, and agencies.
• New sponsorship opportunities for DrupalCon Barcelona.
• Improved performance and scalability.
• Multilingual capabilities for global reach.
• Accessibility features for wider audience inclusion.
• Advanced marketing automation tools.
• Content authoring system.
• Personalization options for specific user experiences.

Top 3 features of Drupal 

1. Usability Improvements

The tool has great features that prioritize usability, thus making it easier for non-tech users to use the platform easily. 

2. Modules 

You can assign content to different modules, set labels for them, the text format, filter criteria, and sort them according to certain criteria as well. 

3. Scalability

Designed to handle complex and content-rich websites efficiently, it is ideal for large-scale projects.

Pros of Drupal

• Highly customizable with extensive options.
• Strong security with regular updates.
• Scalable for large-scale websites.
• Open-source with a large, contributing community.

Cons of Drupal 

• Steep learning curve for beginners.
• Resource-intensive, requiring substantial server resources.
• Higher development costs due to customization needs.

Pricing of Drupal

• Free to use 

Customer support of Drupal Starshot:

• Chat support
• Email support
• Call support
• Drupal community 

Supported platforms

• iOS
• Linux
• Windows

Testimonials 

Average Rating 

Rated at 3.8/5 on G2. 

Final Verdict 

Drupal is an excellent choice for organizations that prioritize security, scalability, and customizability. Its focus on flexibility makes it suitable for complex, content-rich websites.

10. Contentful 

Another great SEO-friendly CMS for SaaS is Contentful. It helps integrate different content pieces and improve users’ digital experiences. 

Moreover, it has an app framework, built-in content tools, and a comprehensive system that supports scalability. It also has its own Content Delivery Network (CDN) across various channels. All this helps to improve your customer engagement and overall experience. 

Features of Contentful

• Unified content management from a single platform.
• Easy assembly of on-brand experiences at scale.
• Integration with best-in-class tools through the Contentful ecosystem.
• AI-powered content type generator for automated content creation.
• Support for dynamic, engaging customer experiences.
• Customizable content models.
• Extensive API integrations.
• Real-time collaboration and editing tools.
• Advanced analytics and reporting.
• Scalable infrastructure to meet growing content needs.

Top 3 Features of Contentful

1. Contentful Studio

Allows teams to effortlessly assemble and scale on-brand experiences, enhancing collaboration and efficiency.

2. AI Content Type Generator

The platform has AI to automate content creation processes. This feature reduces human errors and ensures consistent content delivery. 

3. Contentful Ecosystem

Provides integration with various tools. That means you can easily use other tools for better content management. 

Pros of Contentful

• Highly flexible and customizable.
• Supports extensive integrations with other tools.
• Scalable for large and small projects alike.
• Facilitates real-time collaboration.
• Analytics and reporting features.

Cons of Contentful

• It can have a steep learning curve for new users.
• Pricing may be high for small businesses.
• Requires an understanding of API integrations.

Pricing of Contentful

• Free Plan: $0/month
  
• Basic: $300/month
  
• Premium: N/A 

Customer support of Contentful

• Chat support
• Email support
• Call support

Supported platforms

• iOS
• Android
• Web

Testimonials 

Average Rating 

It’s rated 4.2/5 on G2. 

Final Verdict 

Contentful is a great platform that helps you unify your content management and delivers exceptional customer experience. Its scalable infrastructure means it can support all business types and meet your content management needs. 

Table of Comparison – Top 3 SEO Friendly CMS for SaaS

Best of Best – Top 3 Platforms 

1. HubSpot 

HubSpot is known for its range of useful tools, including a great CMS. Its AI-powered integrations, on-page SEO analysis, and SEO recommendations make it a great tool. Moreover, it’s an integrated platform that easily connects all your teams. 

2. Webflow 

Webflow has a highly customizable interface that supports intuitive features and advanced animations. It also promotes clean code generation and has various SEO features to improve your search engine visibility. 

3. WordPress 

WordPress is one of the first CMSs to come into existence. It’s evolved a lot over the years and offers some really amazing features for your website. It has thousands of themes and plugins, strong SEO-supporting features, and a lot of online resources to help you understand how to use the platform. 

Conclusion 

When choosing an SEO-friendly CMS for your SaaS business, there are several things you need to consider. It’s not just about how well the CMS features are but also how they align with your SEO goals. 

The CMS you choose should help you achieve your goals at every step of the way and help grow your online visibility. 

If you’re a SaaS company looking for an SEO-friendly CMS solution to improve your online visibility, Stratigia offers an amazing solution. Our inbound SEO-friendly marketing techniques are coupled with the latest tools to help you grow your online presence and attract more traffic. We ensure timely reporting, optimize your website, and help you acquire more leads. 

FAQs

1. What makes a CMS SEO-friendly for SaaS businesses?

An SEO-friendly CMS offers features like customizable URLs, meta tags, fast loading times, mobile optimization, and built-in SEO tools.

2. Why is SEO important for SaaS businesses?

SEO drives organic traffic, increases visibility in search results, and leads to more conversions.

3. How does HubSpot support SEO for SaaS businesses?

HubSpot provides AI-powered SEO tips, on-page SEO analysis, and content strategy tools.

4. Can non-technical users optimize their SaaS websites for SEO using these CMS platforms?

Yes, platforms like Wix, Webflow, and WordPress have easy-to-use interfaces and built-in SEO tools.

5. Are there any free CMS SEO-friendly options for SaaS businesses?

Yes, WordPress and Joomla have free versions with basic SEO tools.

6. How can I choose the right CMS for my SaaS business’s SEO needs?

Consider ease of use, SEO features, customization, and integration capabilities.