Client:
Web Highlights
Engagement:
Full-Stack Growth Hacking Strategy
Duration:
6 Months
Industry:
SaaS – Productivity Extension / Browser Tools
Objective
Web Highlights wanted to break out from the noise in the browser extension space and rapidly scale adoption among productivity-focused users. The challenge: limited budget, zero brand equity, and no ad spend. Stratigia was brought in to execute a lean growth hacking strategy that combined SEO, viral content loops, Chrome Store optimization, and community traction to create compounding growth.
Growth Hacking Execution
✅ Intent-Led SEO & Long-Tail Content
- Built content hubs around use cases like “highlight Chrome extension”, “how to save online text”, and “tools for digital research”
- Created articles, tool comparisons, and in-product guides
- Leveraged internal linking, schema, and backlinks to key product pages
3x organic traffic within 3 months; ranked Top 3 for 20+ high-converting keywords
✅ Chrome Web Store Optimization
- Optimized title, description, screenshots, and onboarding flow for CTR and retention
- Added badges, explainer videos, and social proof to increase engagement
Increased install conversion rate by 3x post-optimization
✅ Social-Driven Growth Engine
- Launched weekly content on Twitter and Reddit (e.g., product tips, user stories, mini case studies)
- Participated in threads and communities focused on productivity, note-taking, and browser tools
Drove 10K+ referral visitors from social content alone
✅ UGC & Community-Led Loops
- Encouraged users to post their highlight workflows and screenshots using branded hashtags
- Highlighted power users and reposted UGC to drive FOMO
UGC-driven installs accounted for 15% of new installs in peak periods
✅ Soft Gating + Viral CTAs
- Added in-product prompts asking users to share or review in exchange for feature unlocks
- Embedded referral and social share CTAs directly into onboarding and extension interface
Led to a 2.4x uplift in install referrals and review volume
Results
Metric | Outcome |
Website Traffic Growth | 3x in 90 days |
Chrome Extension Installs | 50,000+ total installs |
Social Referral Visitors | 10,000+ from Twitter, Reddit, niche threads |
UGC-Driven Shares & Engagement | 15%+ of installs during launch push |
Chrome Store CVR Post Optimization | Increased by 3x |
Strategic Impact
Web Highlights’ growth was not just a result of more traffic—it was the outcome of layered growth loops. From organic SEO to viral social and Chrome Store traction, Stratigia helped architect a repeatable, low-cost acquisition engine that scaled Web Highlights to tens of thousands of installs organically.
“We built a browser tool that people didn’t just install—they shared, showcased, and stuck with.”
