What is Information Keywords?

Informational keywords are search queries used by people looking for information, answers, or insights into a specific topic. Unlike transactional or navigational keywords, which focus on purchasing decisions or finding a particular website, informational keywords are used when a user is in the research phase of their search journey. They typically start with words like “how,” “what,” “why,” or “where.”

I- Introduction to Informational Keywords

1. Definition and Core Characteristics

Informational keywords are the backbone of content marketing and SEO strategies. They cater to users seeking knowledge, guidance, or understanding on a wide array of subjects. This type of keyword is crucial for attracting a broad audience interested in learning rather than immediate buying.

2. The Role in SEO and Content Strategy

Incorporating informational keywords into your content can significantly improve your website’s visibility and authority. By answering common questions related to your industry, you can attract more traffic and establish your site as a go-to resource.

II- Identifying Informational Keywords

1. Research Methods and Tools

Finding the right informational keywords involves using SEO tools like Google Keyword Planner, SEMrush, or Ahrefs. These tools can help identify keywords based on search volume, competition, and relevance to your content strategy.

2. Analyzing User Intent

Understanding the intent behind search queries is critical. Informational keywords often reflect a desire to learn, which means your content should be educational and comprehensive.

III- Strategies for Optimizing Content with Informational Keywords

1. Creating Valuable and Informative Content

Content optimized with informational keywords should be detailed, accurate, and useful. It should aim to educate the reader thoroughly on the topic in question.

2. Using Informational Keywords in SEO

Strategically incorporate informational keywords into titles, headers, meta descriptions, and throughout the body of your articles. This not only helps with SEO but also ensures that readers find exactly what they’re looking for.

IV- The Importance of Informational Keywords for SaaS Companies

For SaaS companies, informational keywords are instrumental in building thought leadership, educating potential customers about their services, and addressing common problems or questions in their industry. By creating content that targets these keywords, SaaS businesses can attract early-stage leads and nurture them towards conversion.

1. Educating Potential Customers

Informational content can help potential customers understand the value of a SaaS product and how it solves specific problems. This educational approach is essential for moving users through the sales funnel.

2. Building Authority and Trust

High-quality, informative content positions a SaaS company as an authority in its field. Trust is critical in the B2B space, where purchasing decisions are often based on credibility and expertise.


Informational keywords are a critical component of any SEO and content marketing strategy, especially for SaaS companies looking to attract, educate, and convert their target audience. By focusing on these keywords, businesses can drive more organic traffic, improve search rankings, and establish a strong online presence. Explore SaaS Content Marketing Agency, SaaS SEO Agency, and SaaS Link Building Agency for professional guidance on enhancing your content strategy.

FAQs on Informational Keywords

Q1) What makes a keyword ‘informational’?

Informational keywords are queries used by searchers when they are looking for information or want to learn about a topic, often beginning with question words like “how,” “what,” “why,” or “where.”

Q2) How can I find informational keywords for my content?

Use SEO tools like Google Keyword Planner, SEMrush, and Ahrefs to research and identify keywords with high search volumes that reflect users’ informational intent.

Q3) Why are informational keywords important for SEO?

They help attract users at the top of the sales funnel, improving website traffic and engagement, which are key factors in search engine rankings.

Q4) Can informational keywords lead to conversions?

While informational keywords target users in the research phase, they play a crucial role in educating potential customers, building trust, and guiding them through the buying journey.

Q5) How often should I update my informational keyword strategy?

Regularly review and adjust your keyword strategy to reflect current trends, updates in your industry, and shifts in user behavior to ensure your content remains relevant and visible

    As the Founder of Stratigia, Abbas Sarfraz has helped hundreds of Software-as-a-Service (SaaS) companies acquire and retain customers. With hands-on experience in marketing and sales, business and product strategy, and operations for early stage SaaS companies, Abbas has perfected the art of successful SaaS Startups Launch and Growth.