What is Deindex?

Search engine optimization (SEO), the term “deindexing” refers to the removal of web pages from a search engine’s index. When a page is deindexed, it becomes invisible to users searching for relevant keywords, significantly impacting its visibility and accessibility. Understanding deindexing and its implications is essential for SaaS companies looking to maintain a strong online presence and optimize their SEO strategies.

I. Causes of Deindexing

Deindexing can occur voluntarily or involuntarily. Voluntary deindexing occurs when website owners or webmasters intentionally remove pages from search engine indexes. This may be done to hide sensitive information, address duplicate content issues, or improve the overall quality of the website.

Involuntary deindexing, on the other hand, can result from search engine penalties or algorithmic changes. Search engines like Google may penalize websites for violating their guidelines, leading to the deindexing of offending pages. Algorithmic changes, such as updates to ranking algorithms, can also impact a page’s indexing status, causing it to be deindexed without warning.

II. Impact of Deindexing

Deindexing can have significant consequences for a website’s performance. One of the most immediate impacts is a reduction in visibility on search engine results pages (SERPs). Deindexed pages are no longer displayed in search results, leading to a loss of organic traffic and potential customers. Additionally, deindexing can have negative SEO effects, such as decreased domain authority and diminished trustworthiness in the eyes of search engines.

III. Reasons for Deindexing

Opting for deindexing can be a deliberate, strategic decision beneficial to an SEO strategy.

1. Duplicate Content

Search engines might deindex pages that contain content substantially similar to other content on the web to prevent redundancy.

2. Low-Quality Content

Pages that offer little to no value, like low-quality articles or spammy content, are typically deindexed to enhance the quality of search results.

IV. The Process of Deindexing

Knowing how to deindex a page is crucial for effective website management.

1. Using Robots.txt

This method involves creating a robots.txt file to instruct search engines on which pages should not be crawled and indexed.

2. Noindex Tags

Placing a noindex tag in the HTML of a page will directly tell search engines to exclude the page from their indexes.

V. Deindexing and SEO Strategy

Properly managing deindexing can improve your site’s SEO performance.

1. Improving Site Quality

Deindexing low-quality pages can enhance the perceived credibility and quality of your site.

2. Controlling Site Indexing

Managing your indexed pages helps direct potential customers to your most valuable content efficiently.

VI. Why Deindexing is Important for SaaS Companies

Deindexing plays a crucial role in the management of a SaaS company’s website. By controlling the quality of their online content and optimizing their SEO performance, SaaS companies can improve their rankings for target keywords and maintain a positive brand reputation. Deindexing helps prevent search engine penalties and ensures that users only encounter valuable and authoritative content.

VII. Managing Deindexing Issues

To effectively manage deindexing issues, SaaS companies should conduct regular website audits to identify and address any indexing errors promptly. Monitoring tools like Google Search Console can provide valuable insights into a website’s indexing status and help webmasters identify pages that have been deindexed. By staying proactive and addressing deindexing issues promptly, SaaS companies can minimize the negative impact on their SEO performance.


In conclusion, deindexing is a critical aspect of SEO management for SaaS companies. By understanding the causes and implications of deindexing and implementing proactive strategies to address indexing issues, SaaS companies can maintain a strong online presence and optimize their SEO performance. Prioritizing deindexing as part of a comprehensive SEO strategy is essential for ensuring long-term success in the competitive digital landscape.

FAQs on Deindexing

Q1) What is the difference between deindexing and deleting a page?

Deindexing removes a page from a search engine’s index, while deleting a page removes it from the website entirely.

Q2) How long does it take for a deindexed page to be removed from search results?

The timeframe for a deindexed page to be removed from search results can vary, but it typically occurs within a few days to a few weeks.

Q3) Can a deindexed page be reindexed?

Yes, a deindexed page can be reindexed by addressing the issues that led to its deindexing and submitting it for reconsideration to the search engine.

Q4) Will deindexing affect my website’s overall ranking?

Deindexing individual pages may impact their ranking, but it should not significantly affect the overall ranking of the website if done strategically.

Q5) How often should I check for deindexed pages on my website?

It is recommended to regularly monitor your website’s indexing status using tools like Google Search Console to identify and address any deindexing issues promptly.

    As the Founder of Stratigia, Abbas Sarfraz has helped hundreds of Software-as-a-Service (SaaS) companies acquire and retain customers. With hands-on experience in marketing and sales, business and product strategy, and operations for early stage SaaS companies, Abbas has perfected the art of successful SaaS Startups Launch and Growth.