Glossary

Content analytics refers to collecting, analyzing, and interpreting data related to digital content performance. It helps marketers, publishers, and businesses […]

First Click Attribution is a marketing attribution model that assigns full credit for a conversion to the first touchpoint a

Content discovery refers to finding and recommending relevant content to users based on their interests, search intent, and behavior. It

Content engagement refers to how users interact with digital content across different platforms. This can include reading, sharing, commenting, or

Content localization is the process of adapting content to suit the target audiences in different regions. This goes beyond simple

Experiential content marketing focuses on creating immersive experiences for audiences rather than just delivering information. It encourages active engagement through

Definition of Transactional Keywords Transactional keywords are search terms that indicate a user is ready to take action, such as

Navigating the digital landscape as a SaaS or B2B business can feel like traversing a complex maze. At Stratigia, we

A crawler trap occurs when search engine crawlers get stuck in an endless loop of URLs, preventing them from efficiently

Contextual content is digital material tailored to users’ interests, behaviors, and real-time environment. It dynamically adjusts based on search queries,