Glossary

Article schema is a type of structured data that helps search engines understand the content of an article on a […]

Content governance is the structured approach businesses use to manage digital content effectively. It involves setting guidelines, roles, workflows, and

Reciprocal links refer to a mutual agreement between two websites to link to each other. This practice is often undertaken

Broad match is a type of keyword matching option used in search engine advertising that allows your ad to show

A unique visitor refers to an individual user who visits a website during a given reporting period (e.g., monthly). Unlike

Content development is the strategic process of researching, creating, editing, and managing content intended for digital marketing outreach. It is

A blogroll is a list of links to other blogs or websites that a blogger considers useful or interesting to

Navigational keywords are search terms used by individuals to locate a specific website or web page. Unlike informational or transactional

The term “content mix” refers to the strategic combination of different types of content used to engage and attract target

Search engine optimization (SEO), organic links play a pivotal role in determining a website’s authority and visibility. Understanding what organic