Social Media Management Case Study: Building Community Around Connectio’s Product Ecosystem

Objective

To establish a consistent, high-engagement presence across social media that would educate users, promote product features, support new launches, and build an active community of marketers and Facebook advertisers around Connectio’s growing suite of products.

Our Approach

✅ Platform Management & Daily Posting

• Managed Facebook, LinkedIn, and Twitter accounts with scheduled weekly content
• Created brand-aligned visual assets, captions, hashtags, and post formats (polls, carousels, tutorials)

✅ Community Engagement & Support

• Actively moderated user comments and DMs across all platforms
• Answered support-related questions and rerouted complex issues to the internal team
• Encouraged users to share campaign results and product feedback

✅ Launch & Promotion Support

• Coordinated multi-day campaign pushes for each product launch (e.g., ConnectAudience, ConnectRetarget)
• Scheduled social countdowns, feature highlights, and limited-time offers with urgency-driven posts

✅ Webinar & Event Promotion

• Promoted monthly webinars and onboarding calls via organic posts and live reminders
• Managed real-time post-event follow-ups, highlights, and community Q&A threads

✅ Affiliate & User Highlights

• Spotlighted power users and top affiliates with mini-case studies and social proof
• Encouraged affiliates to share content in exchange for cross-promotion

Results

Strategic Impact

By managing content, engagement, and community across Connectio’s social platforms, Stratigia helped transform social media from an afterthought into a performance channel. Each product launch received coordinated support, and ongoing visibility kept users engaged and informed between campaigns.

“From support to storytelling, Connectio’s social presence became a magnet for product engagement.”