SEO Case Study: Driving Organic Growth for UpViral

Objective

UpViral—a powerful viral referral marketing platform—relied heavily on paid acquisition for early growth. But with rising ad costs and an increasingly competitive market, the team needed to reduce dependency on paid channels and build a sustainable, high-intent inbound engine.

Stratigia was brought in to revamp their organic acquisition strategy from the ground up—driving more qualified traffic through SEO, optimizing key pages for conversions, and helping UpViral dominate search rankings in the referral and giveaway space.

Our Approach

✅ Technical SEO Audit

We started by diagnosing foundational issues that were limiting UpViral’s organic visibility.

• Fixed crawl errors and eliminated indexation bloat

   

• Improved page speed and Core Web Vitals performance

   

• Restructured the site hierarchy for clearer topic organization

   

• Implemented schema markup for feature pages and FAQs

   

Tools Used: Screaming Frog, Google Search Console, Ahrefs, PageSpeed Insights

✅ Keyword Strategy & Content Gap Analysis

Next, we developed a targeted keyword map focused on bottom-of-funnel intent.

• Identified content gaps compared to competitors like Gleam, KingSumo, and Viral Loops

   

• Prioritized keywords around “giveaway software,” “referral program tool,” “email list builder,” and long-tail feature-specific terms

   

• Built out new landing pages and optimized existing pages with SEO-driven copy

   

Over 50 net-new keyword clusters mapped to pages across the funnel

✅ Content Optimization & Expansion

We audited existing content and enhanced it with improved structure, fresh insights, and SEO best practices.

• Refreshed outdated blog posts to reflect new use cases and updated data

   

• Aligned internal linking with topic clusters and funnel stages

   

• Enhanced CTAs on blog posts to direct traffic toward free trial pages

   

Results: Average time-on-page increased by 30%, bounce rate reduced by 22%

✅ Link Building & Digital PR

We ran a multi-tiered link acquisition campaign focused on authoritative, niche-relevant backlinks.

• Got UpViral featured in viral marketing roundups, SaaS directories, and B2B growth blogs

   

• Published thought leadership guest posts on reputable websites

   

• Reached out to influencers and review blogs to secure branded mentions

   

Acquired 120+ high-quality backlinks from DR 50+ domains

Results

Strategic Impact

Our SEO strategy didn’t just improve UpViral’s rankings—it became a core part of their growth engine. By targeting intent-rich queries, optimizing content, and building backlinks from authoritative sources, we turned organic traffic into a high-performing acquisition channel that outpaced paid in both cost-efficiency and lead quality.

From reactive SEO fixes to a proactive content + ranking strategy, UpViral’s organic growth is now compounding month over month.