SEO Case Study: Driving Organic Growth for Connectio

Objective

Connectio wanted to diversify its growth channels and reduce its reliance on paid advertising by building sustainable organic traffic across its suite of products (ConnectLeads, ConnectRetarget, ConnectAudience, etc.). The goal was to increase high-intent visibility on Google and improve lead quality from organic search.

Our Approach

✅ Technical SEO & Site Audit

• Conducted a full audit to fix crawl issues, improve page speed, and resolve duplicate content
• Cleaned up indexing problems across multiple product pages and language variants

✅ Keyword Research & Mapping

• Identified high-intent keywords across the Facebook Ads ecosystem (e.g., “Facebook retargeting tool”, “lead ads integration”)
• Mapped primary and secondary keywords to landing pages, comparison pages, and blogs

✅ Landing Page & Product SEO

• Optimized product landing pages for key feature-based search terms
• Updated metadata, structured headings, and improved internal linking

✅ SEO-Focused Blog Content

• Published long-form blog posts and tutorials answering FAQs on Facebook ad strategies, custom audiences, and campaign optimization
• Aligned blog strategy with BOFU intent to funnel organic traffic into trial sign-ups

✅ Link Building

• Secured high-authority backlinks through guest posts, product roundups, SaaS review sites, and strategic partnerships
• Built contextual internal links to support newer content and increase time on site

Results

Strategic Impact

Stratigia helped Connectio build a scalable SEO foundation that now generates thousands of monthly visits across each tool in the suite. From technical optimization to SEO-focused content and strategic link building, our efforts transformed organic traffic into one of the top-performing lead sources.

“SEO became a reliable, low-CAC channel that fueled Connectio’s long-term growth across products.”