Client:
UpViral
Engagement:
Social Media Strategy & Community Management
Duration:
12 Months
Industry:
SaaS – Viral Referral Marketing
Objective
UpViral had a growing user base, but lacked a consistent social media presence and community strategy to keep users engaged, supported, and excited about viral campaigns. The team approached Stratigia to manage its day-to-day social content, optimize its Facebook group, and turn social into a powerful engagement and retention engine.
Our goal was to create a vibrant online presence where leads, customers, and affiliates could interact with the brand, access support and content, and share campaign successes—all while driving product adoption and customer loyalty.
Our Approach
✅ Facebook Group Growth & Management
We took ownership of the UpViral Facebook group, focusing on engagement, member quality, and community-driven value.
- Cleaned up inactive or spammy members
- Curated a monthly content calendar with post types including:
- User-generated campaign wins
- Product tips and hidden features
- Weekly Q&A sessions
- Limited-time promotions and contests
- Introduced a welcome post automation system for new members
- Managed moderation, responses, and comment threading in real-time
Grew the community to over 17,000+ active members, with 80% month-over-month engagement rate
✅ Content Calendar for Organic Channels
Beyond the group, we created consistent brand presence across UpViral’s social platforms (Facebook Page, LinkedIn, Twitter).
- Designed branded graphics and post templates
- Scheduled 3–4 posts per week with a mix of:
- Case studies and customer spotlights
- Viral marketing tips and statistics
- Product updates and webinar announcements
- Success story screenshots and campaign performance breakdowns
Increased engagement across all platforms by 3x in the first 90 days
✅ Campaign-Specific Social Support
During launches and promotions, we deployed tailored social media support:
- Countdowns, urgency messaging, and behind-the-scenes content
- Live Q&As with founders or users
- Polls, giveaways, and comment-to-win mechanics
- Follow-up recap posts and campaign highlights
These initiatives helped generate thousands of clicks and drove viral loops for UpViral-powered campaigns
✅ Affiliate-Focused Engagement
We used the group and social channels to also support affiliate partners:
- Created content kits with pre-approved messaging and images
- Spotlighted top affiliates and their results
- Shared affiliate training sessions and campaign strategies
Helped UpViral maintain an active affiliate base that contributed to 30–40% of sales during major promotions
Results
| Metric | Outcome |
| Facebook Group Growth | 6,000 → 17,000+ members organically |
| Average Post Engagement Rate | 8–12% (above SaaS benchmarks) |
| Community Questions Answered | 95% within 24 hours |
| Traffic from Organic Social | 3x increase over 6 months |
| Affiliate Activation via Social | +28% increase during campaign pushes |
Strategic Impact
Through hands-on community management and strategic social content, we helped transform UpViral’s Facebook group into a loyal, self-sustaining ecosystem—where leads turn into users, users turn into advocates, and advocates drive referrals. By actively managing this community and cross-channel social presence, we increased product visibility, reduced churn, and built stronger brand affinity.
UpViral’s social channels became more than just broadcasting tools—they became a real-time growth asset.
