10 Best Analytics Tools for SaaS

10 Best Analytics Tools for SaaS

Analytics tools are essential for SaaS to understand user behavior, reassuring your business remains profitable. They help determine critical factors like the churn rate, monthly recurring revenue (MRR), and lifetime value (LTV). 

Here, you need to make sure that each of them is customized accordingly. But how can you know what could work best for your business model? 

We have compiled a list of Best Analytics Tools for SaaS that can help convert complex data into understandable metrics.

List of Best Analytics Tools for SaaS

  1. Google Analytics
  2. BareMetrics
  3. ChartMogul
  4. Mixpanel
  5. Heap
  6. Userpilot
  7. Adobe Analytics
  8. Amplitude Analytics
  9. Woopra
  10. HockeyStack

1. Google Analytics 

Google Analytics

Google Analytics is a beginner-friendly tool to get a thorough insight into your audience across all platforms. You can improve the return on marketing investment and comprehend the consumer experience with the help of it. 

It provides great insights into visitor behavior, traffic sources, conversion, and more that can be used to enhance the performance of online presence. 

With the ability to collect data on user activities, Google Analytics becomes a source of quality information that helps businesses to make critical decisions toward improving their online marketing. 

This can range from very basic analytical tools to rather complex reporting features. The purposes are SEO and improving user experience. 

Features of Google Analytics

  • Built-in Automation
  • Real-Time Reporting
  • Acquisition Reports
  • Engagement Reports
  • Monetization Reports
  • Data Freshness (Analytics 360 Only)
  • Sub-Properties (Analytics 360 Only)
  • Roll-Up Reporting (Analytics 360 Only)
  • Funnel Exploration
  • Segment Overlap
  • Path Exploration
  • Cohort Exploration
  • Data Collection and Management

Top Three Features

1. Built-in Automation

Built-in Automation

Google Analytics has built-in automation tools that do most of the jobs of collecting, processing, and reporting the data. SaaS agencies can automate monotonous tasks like data imports, notifications of anomalies, and campaign tracking, leaving them more time to dedicate to analysis & decision-making that maximizes product and marketing efforts.

2. Real-Time Reporting

Real-Time Reporting

It is now possible for SaaS agencies to learn about visitor behavior, traffic source, and campaign performance because of on-time reporting provided by Google Analytics. Through this, they have high chances of responding instantly to changes, catching up with emergent ideas, and employing fast strategies to improve the number of users, conversion rates, and the business.

3. Acquisition Reports

Acquisition Reports

Google Analytics supplies detailed acquisition reports that allow SaaS firms to trace back the sources of their web traffic. Those include organic search, paid advertising through platforms such as Google AdWords or Microsoft Advertising, social media, referrals from other sources, or direct visits to the website.

Pros of Google Analytics

  • Data Accuracy and Reliability
  • User-Friendly Interface
  • Monitoring Traffic Sources
  • Fast Report Generation

Cons of Google Analytics 

  • Steep learning curve

Pricing of Google Analytics

  • Free Version.
  • Google Analytics 360 (Premium): Pricing starts at approximately $150,000/year, varying based on the specific needs and scale of the business.

Integrations of Google Analytics

  • Salesforce Marketing Cloud
  • Mailchimp
  • HubSpot
  • Hootsuite
  • Buffer
  • Sprinklr Social and Messaging Suite
  • WordPress 
  • Joomla
  • Drupal
  • Google Ads
  • Facebook Ads
  • Microsoft Advertising.
  • SEMrush
  • Moz
  • Ahrefs.
  • Constant Contact
  • Sendinblue
  • Campaign Monitor
  • Zendesk
  • Freshdesk
  • Slack
  • Asana
  • Trello
  • Google Tag Manager

Average Rating from Top 3 Software Directories

Google Analytics’s average rating, according to the top three software directories, stands at 4.5.

Google Analytics’s average rating

Customer Support of Google Analytics

  • Knowledge Base
  • FAQs/Forum
  • Phone Support
  • Email/Help Desk
  • Chat

Testimonials of Google Analytics

Testimonials of Google Analytics

Testimonials of Google Analytics Supported Platforms of Google Analytics

  • Web
  • Mac
  • Windows
  • Linux
  • Chromebook

Bottom Line

Google Analytics can help SaaS users identify user behavior and make data-driven decisions based on user activity for improved user experience. The engagement of the users with the website or the app is the key factor determining the success of the digital platform, and Google Analytics helps us to do that in a great way.


2. BareMetrics


BareMetrics is a powerful SaaS metrics tool that gives businesses knowledge of key metrics and data-informed management. 

It provides comprehensive financial analytics, which in turn empowers SaaS agency to understand their revenue streams and eventually respond to customer insights and behaviors.

It not only helps in organizing your customers but can also bring critical insights to your dashboard, and quick ratio which helps businesses assess their liquidity and financial health. This metric measures a company’s ability to meet its short-term financial obligations, offering valuable insights into its financial stability and operational efficiency via LTV.

BareMetrics delivers a suite of MRR and churn rate tools to its subscribers, which they can use to manage, analyze, and improve their subscription revenue model. 

The user-friendly interface of the platform incorporates the diverse needs of the teams. 

Features of BareMetrics

  • Control Center
  • Smart Dashboard
  • Forecasting
  • Trial Insights
  • Augmentation
  • Email reports
  • Cancellation insights
  • Segmentation
  • Analytics API
  • People insights

Top Three Features

1. Forecasting


SaaS agencies can now forecast the trends using the BareMetrics tool which helps them to make timely and strategic decisions for the sustainable growth and development of their business. Adaptable enough to provide subscription-specific analysis, the software is another asset to SaaS companies where they can see the financial performance and analyze customer behavior.

2. Control Center

Control Center

The platform features analytics where participants can view and track the key events, for instance, cancellations, sign-ups, payments, upgrades, and downgrades. The Control Center feature is a trail of transactions, which, in turn, gives companies an overview of what is happening and allows for quick and efficient reactions to changes in user behavior or financial metrics.

3. Diverse Integration Options

Diverse Integration Options

BareMetrics is compatible with numerous tools that make setups easy. This flexibility permits the user to request data from BareMetrics, get cancellation insights, and integrate Customer Relationship Management (CRM) data within the data dashboard. The tool is being made more versatile through API for easy access.

Pros of BareMetrics

  • User-friendly interface with a minimal learning curve.
  • Easy drilling down on metrics with configurable trendlines.
  • Offers benchmarking against businesses in similar revenue tiers.
  • Provides real-time insights into key metrics like revenue, customer retention, and churn.

Cons of BareMetrics

  • Metrics could be refreshed more frequently.
  • Forecasting lacks configuration options.
  • Some users find the platform expensive for primarily providing reports from payment processors like Stripe.
  • Requires a large amount of data for optimal performance.

Pricing of BareMetrics

  • Offers a 14-day free trial period.
  • Metrics: $208/mo
  • Recover: $158/mo
  • Cancellation insights: $108/mo
  • Forecast +: contact sales

Integrations of BareMetrics

  • Stripe Payments
  • Braintree, a PayPal service
  • Maxio
  • Recurly​

Average Rating from Top 3 Software Directories

BareMetrics’s average rating, according to the top three software directories, stands at 4.6.

BareMetrics’s average rating,

Customer Support of BareMetrics

  • Contact Support
  • Email/Help Desk
  • 24/7 Live Chat

Testimonials of BareMetrics

Testimonials of BareMetrics Testimonials

Supported Platforms of BareMetrics

  • Web Browser

Bottom Line

BareMetrics offers custom dashboards and reports for small to midsize businesses, enabling visibility in all key metrics for strategic planning and resource allocation. Not only that, BareMetrics is also known for its subscriber forecasting features, which enable businesses to predict trends and thereby help them navigate credible decisions. 

3. ChartMogul


ChartMogul, the first CRM platform for SaaS, serves over 1,000 accounts across 60 countries, offering subscription analysis and seamless data analytics integration. 

Its features, including call logs, notes, and email templates, streamline client outreach and lead management. With pipeline funnel analysis and revenue goal predictions, ChartMogul identifies deal bottlenecks and guides teams toward achieving their targets. 

The platform enables the creation of sales strategies using leads and opportunity lists, supporting efficient campaign execution. Additionally, it delivers essential metrics like ARR, LTV, retention, and churn rates, providing insights into the health and growth of SaaS businesses.

Features of ChartMogul

  • Subscription Analytics
  • CRM custom-made for B2B SaaS
  • Integrations
  • Help Center
  • Accurate, real-time SaaS metrics
  • Analytics
  • Optimize pricing and maximize LTV
  • Geo-mapping
  • Cohort analysis
  • Email notifications

Key Features

1. Customer Relationship Management

Customer Relationship Management

It was after 8 years that ChartMogul built the first CRM exclusively for B2B SaaS companies known as the B2B SaaS CRM.  It is a secure system that requires you only to customize it to fit your requirements. This CRM system has been designed to integrate with almost any tech stack. 

2. Subscription Analytics

Subscription Analytics

ChartMogul is a dashboard to manage all your core SaaS metrics when you import updates from your billing sources, make sense of all the data, and then render you with appealing, visualized, customizable charts and dashboards. This helps to determine the trends behind the numbers by using the latest data and past performance.

3. Analytics


Leadership teams need the data and information to see where the fund is coming from and where it is spent to be able to make the right decisions. ChartMogul does much more than just grouping the customers; it also allows you to identify the growing segments of your customers with the help of filters, tags, and custom attributes. 

Pros of ChartMogul

  • Great UI/UX, making it user-friendly and easy to navigate.
  • Offers detailed revenue reporting and tracking within specific customer segments.
  • Allows for flexible segmentation and tagging.
  • Provides clear graphs and easy adjustments for dates or other criteria​.

Cons of ChartMogul

  • Numbers may not always align with those of Stripe, creating discrepancies.
  • Pricing is usage-based, which can become expensive as you grow.
  • Customer support has been described as fairly unresponsive and hands-off.

Pricing of ChartMogul

  • Free: contact sales
  • Scale: contact sales
  • Volume: contact sales

Integrations of ChartMogul

  • Stripe
  • Google Sheets
  • Chargebee
  • App Store Connect
  • Google Play
  • Recurly
  • Braintree
  • PayPal
  • Paddle
  • Maxio Chargify
  • GoCardless
  • Snowflake
  • Xero
  • WooCommerce
  • Zuora
  • Quickbooks
  • Subbly
  • PayKickstart
  • Memberful
  • Chargeover
  • Bluesnap
  • Keap Infusionsoft

Average Rating from Top 3 Software Directories

Chartmogul’s average rating , according to the top three software directories, stands at 4.6.

Chartmogul's average rating

Customer Support of ChartMogul

  • Contact Support
  • Email/Help Desk

Testimonials of ChartMogul

Testimonials of ChartMogul

Testimonials of ChartMogul

Product Screenshots



Supported Platforms of ChartMogul

  • Web-based platform

Bottom Line

ChartMogul, designed for small to midsize businesses, calculates all your core SaaS metrics after importing, cleaning, and analyzing data from your billing sources—and it shapes them in customizable dashboards and charts. 

4. Mixpanel


Mixpanel is a powerful analytics software, the ultimate goal of which is to provide deep insights into interactions between people and digital products. 

It is a very useful tool for the SaaS business. As a leading product analytics solution, Mixpanel encapsulates the data about user interaction points and endorses business decisions based on improving the product.

One critical feature of Mixpanel is the metrics it sets up for measuring growth and retention, which helps in understanding how users interact with their mobile and web applications. The precise level of data ensures companies can capture trends, track users’ behavior, and use data for better user experience improvement. 

Features of Mixpanel

  • Data Science
  • Behavioral analytics
  • Data Governance
  • Messaging and testing
  • User analytics infrastructure
  • Funnel creation

Key Features

1. Behavioral Analytics

Behavioral Analytics

Mixpanel’s behavioral analytics feature makes it a perfect fit for SaaS firms to figure out detailed user interactions with their applications. Tracking the user’s actions like clicks and page views helps in identifying patterns and user preferences which is vital information required for making data-driven decisions that will lead to enhanced user engagement and retention.

2. Data Governance

Data Governance

Mixpanel has tools that aid in the data governance of SaaS businesses and appropriate data management. It maintains data quality and media compliance, which is key to trusting data in strategic business decisions. This element also allows for governing access to data, data consistency, and security.

txt me

3. User Analytics Infrastructure

User Analytics Infrastructure

Mixpanel has an advanced user analytics framework that assists SaaS companies in scaling their data analysis capability. It brings the possibility of real-time data analysis, supports high-volume datasets, and integrates well with all other tools.

Pros of Mixpanel

  • Enables the creation of detailed user behavior funnels to pinpoint and correct problem areas.
  • Provides easy visualization of user event data without needing IT intervention.
  • Offers detailed, real-time insights into users, including location, devices, and channels​.

Cons of Mixpanel

  • The “Signals” functionality may not always produce significant results despite having a large amount of data.
  • Some users find Mixpanel’s UI not user-friendly and navigation challenging.
  • Customer support can be slow to respond, and the platform sometimes operates slower than usual​​​​​​​​.
  • Free plan works well for small SaaS businesses, but enterprise-grade features can be expensive depending on your needs.
  • Your engineering team will need to set up and configure the tool.

Pricing of Mixpanel

  • Starter: Free 
  • Growth: $24/ month
  • Enterprise: contact sales

Integrations of Mixpanel

  • Segment
  • Braze
  • Figma
  • AB Tasty
  • Productboard
  • Treasure Data
  • Kameleoon
  • Adjust
  • Qonversion.io
  • Tray.io

Average Rating from Top 3 Software Directories

Mixpanel’s average rating, according to the top three software directories, stands at 4.6.

Mixpanel’s average rating

Customer Support of Mixpanel

  • Contact Support

Testimonials of Mixpanel

Testimonials of Mixpanel


Testimonials of Mixpanel

Supported Platforms of Mixpanel

  • Web-based platform

Bottom Line

With Mixpanel, businesses get real-time updates on how people use their apps, and thus, they are able to keep their finger on the pulse of what users are doing at the moment. It is suitable for midsize to large businesses.

5. Heap


Heap is a SaaS-directed analytics platform that helps businesses to make informed decisions quickly, aiming to understand every customer deeply, from the first to the millionth. 

The platform’s standout feature, event creation, empowers users to analyze past interactions without prior setup, making it possible to adjust analytics strategies over time without losing historical insight. This no-code approach to defining events democratizes data analysis, allowing non-technical team members to contribute to data-driven decisions.

By blending qualitative and quantitative data, Heap offers a nuanced view of user behavior, supporting better conversion rates, retention, and a culture of collaboration around analytics.

Features of Heap 

  • Behavioral data analysis for SaaS.
  • Session replay.
  • User behavior tracking via analytics and heatmaps.
  • Visualization of user journeys and funnels.
  • Account-level insights with ABA.
  • Account health metrics.
  • Account-level product adoption tracking.
  • Integrations with SaaS tools.
  • Data enrichment with CRM systems.
  • Behavioral-triggered customer emails.
  • Data blending with business intelligence.
  • A/B testing capabilities.
  • In-app user guidance.
  • Personalized marketing campaigns.
  • Account health analysis with CRM integration.

Key Features

1. A/B testing

A/B testing

Integrating Heap can help you do A/B testing on the entire customer experience. SaaS businesses can quickly identify areas for experimentation while analyzing the impact deeply and strategically and forming an approach without developer resources.

2. Account health

Account health

With Heap SFDC Connector, SaaS businesses can enrich the profile of their users or account information, making it possible to power analysis and get access to the account health dashboards. Its customer segmentation and account health tracking feature can help utilize defined and granular product usage data.

3. In-app guides

In-app guides

Heap lets you identify the point of friction with one click and deliver in-app messages to help users enjoy a great experience. You can use Heap to offer proactive customer support while increasing adoption and reducing time-to-value.

Pros of Heap

  • Provides real-time interactions captured automatically, unique among digital insight platforms.
  • Low code implementation benefits marketing teams with less dependency on engineering.
  • Offers detailed customer behaviors with captured replay sessions, aiding in customer experience improvement.
  • Utilizes both predictive and adaptive frameworks for data analytics, enhancing decision-making capabilities​​​​.

Cons of Heap

  • Setup can be challenging and requires time for staff education.
  • Encounters issues with data volume management and database scaling.
  • Encryption and decryption algorithms need large-scale structuring.
  • Integration with other systems can be difficult, indicating a need for improvement​​​​​​.

Pricing of Heap

  • Free: contact sales
  • Growth: contact sales
  • Pro: contact sales
  • Premier: contact sales

Integrations of Heap

  • Walkme
  • AWS (Amazon Web Services)
  • Snowflake
  • Salesforce
  • Iterable
  • Shopify
  • Klaviyo
  • Marketo
  • Intercom

Average Rating from Top 3 Software Directories

Heap’s average rating, according to the top three software directories, stands at 4.4.
Heap’s average rating

Customer Support of Heap

  • Contact Support

Testimonials of Heap

Testimonials of Heap

Testimonials of Heap

Supported Platforms of Heap

  • Web-based platform

Bottom Line

Heap is trusted by more than 10,000 companies and demonstrates the value in offering actionable insights that lead to business growth and user experience enhancement for midsize to large companies. SaaS businesses can use the platform to get actionable insights and focus on customer retention.

6. Userpilot


Being one of the most used SaaS analytics tools, Userpilot can help SaaS businesses with features like feature adoption, user activation, and expansion revenue. 

Businesses are able to conduct in-depth user behavior analysis across the entire product lifecycle, generating custom reports to answer critical product questions. 

Userpilot’s user feedback tools allow the capture and analysis of user sentiment at scale, making use of contextual micro surveys to discover how users really feel about the product.

Userpilot is noted for its capability to integrate smoothly with different tech stacks, thus multiplying its usefulness by pulling data from CRM or analytics tools so as to create powerful user segments.

Features of Userpilot

  • Product Analysis
  • User Feedback
  • User Engagement
  • Product Adoption
  • User Onboarding
  • Customer Retention
  • In-app support
  • Product Led Growth

Key Features of Userpilot

1. Product Analysis

Product Analysis

Userpilot improves SaaS products by providing user analytics that can be used to modify product features. It simplifies data and puts insights at a glance with dashboards that are easy to understand, revealing trends and actions with features. This tool allows product teams to make data-driven decisions, prioritize feature improvements, and optimize overall product strategies that are aimed at growth.

2. User Feedback

User Feedback

Userpilot makes it possible through user feedback collection and analysis of the feedback involved. Understanding user segment behavior and personalizing it for different target audiences allows SaaS companies to gather data that can help them improve the onboarding experience and drive account expansion. 

3. User Engagement

User Engagement

With product usage analytics, Userpilot helps SaaS firms engage their users more by discovering their user behaviors and engagement patterns. It gives the friction point the app might have, makes a user journey smoother, and increases the retention rates. Utilizing data on product usage and feature adoption allows SaaS firms to improve the retention of existing customers.

Pros of Userpilot

  • Excellent for showcasing new features and onboarding new users.
  • Highly customizable experiences with your branding.
  • Integrates well with other tools, offering seamless experiences.
  • Offers an onboarding checklist, unique among similar products.
  • User-friendly, requiring no coding knowledge for installation.

Cons of Userpilot

  • Some users find the formatting of experiences difficult to use.
  • Advanced options may require a steep learning curve.
  • Initial costs could be a barrier for some users.

Pricing of Userpilot

  • Starter: $249/mo
  • Growth: $749/mo
  • Enterprise: contact sales
  • Free trial available

Integrations of Userpilot

  • Google Analytics
  • Mixpanel
  • Kissmetrics
  • Heap
  • Amplitude
  • Google Tag Manager
  • Segment
  • Intercom

Average Rating from Top 3 Software Directories:

Userpilot’s average rating, according to the top three software directories, stands at 4.6.

Userpilot’s average rating

Testimonials / Reviews of Userpilot

Reviews of Userpilot Reviews of Userpilot

Customer Support Options of Userpilot

  • Help Center
  • Email support

Supported Platforms of Userpilot

  • Web-based platform

Bottom Line

Userpilot, designed for small to midsize businesses, is known for user onboarding and engagement in SaaS firms through its innovation. Its flexible features and quality customer service provide a valuable asset to a company in its efforts to improve product adoption as well as user satisfaction. Potential buyers should, however, look at its profiling and initial prices and decide accordingly.

7. Adobe Analytics

Adobe Analytics

Adobe Analytics is a premium SaaS analytics application that provides businesses with thorough information about how their customers are interacting with websites and mobile apps. 

With the Adobe Experience Cloud, it offers advanced analytics functionality that employs the AI and machine learning of Adobe Sensei to help businesses understand their customers’ actions and intentions in real-time.

Adobe Analytics provides a segmentation, cohort analysis, and predictive analytics solution, so it is possible to deliver custom-made customer experiences on scale.

Features of Adobe Analytics

  • Real-Time Analytics
  • Advanced Segmentation
  • Predictive Analytics and Machine Learning
  • Cross-Channel Data Collection
  • Customizable Dashboards and Reporting
  • Cohort Analysis
  • Flow Analysis
  • Anomaly Detection
  • Contribution Analysis
  • Audience Discovery and Modeling
  • Marketing Attribution
  • Video and Content Analytics
  • Mobile App Analytics
  • Geo-Location Analytics
  • Integration with Adobe Experience Cloud
  • API Access for Custom Integrations
  • Data Export and Sharing Capabilities
  • Privacy and Governance Tools
  • Multi-Touch Attribution
  • Ad Hoc Analysis

Key Features

1. Real-Time Analytics and Segmentation

Real-Time Analytics and Segmentation

This functionality allows business owners to track their digital assets on time and react to them instantly, responding to changes in customer behaviors and trends. Users can segment data in real-time to understand particular user groups, demographics, or conditions, improving personalized experiences and helping to target strategies.

2. Predictive Analytics and Intelligent Forecasting

Predictive Analytics and Intelligent Forecasting

Adobe Sensei and Adobe Analytics apply artificial intelligence (AI) and machine learning to predict future trends using historical data. This creates the opportunity for businesses to forecast customers’ needs, thereby improving the efficiency of inventory management and making timely changes to marketing strategies.

3. Cross-Channel Data Collection and Integration

Predictive Analytics and Intelligent Forecasting

Adobe Analytics collects data from various sources, such as websites, mobile devices, and IoTs to mention a few. Integration with other Adobe Experience Cloud products and other external systems allows it to offer an extended view of the customer journey across all touch points.

Pros of Adobe Analytics

  • Superior data model offering valuable insights and limitless segmentation.
  • Advanced tracking and reporting capabilities.
  • Integrates well with Adobe’s suite and third-party tools.
  • Provides real-time, cross-channel visibility for personalized marketing efforts.
  • AI-based predictions aid in strategic decision-making.
  • Flexible segmentation and ad hoc analysis tools.

Cons of Adobe Analytics

  • Implementation and use require expert knowledge.
  • Learning curve for new users.
  • Some users report occasional slow performance and errors in specific modules.

Pricing of Adobe Analytics

  • Adobe Analytics has three pricing plans: Select, Prime, and Ultimate. You can customize them according to your needs.

Integrations of Adobe Analytics

  • Adobe Experience Cloud suite
  • Adobe Target for A/B testing and Adobe Campaign
  • Third-party apps

Average Rating from Top 3 Software Directories

Adobe Analytics’s average rating, according to the top three software directories, stands at 4.1.

Predictive Analytics and Intelligent Forecasting

Testimonials of Adobe Analytics

Testimonials of Adobe Analytics

Testimonials of Adobe Analytics

Customer Support Options of Adobe Analytics

  • Help Center
  • Email support

Supported Platforms of Adobe Analytics

  • Web-based platform

Bottom Line

Adobe Analytics offers large SaaS companies a comprehensive and advanced platform for understanding and optimizing the customer journey. Its ability to provide complete analytics, predictive insights, and integrated capabilities allows SaaS companies to make the customer experience better, base the decisions on data, and scale the growth by gaining a deep understanding of user behavior and preference.

8. Amplitude Analytics

Amplitude Analytics

Amplitude Analytics is a top SaaS analytics platform that provides businesses with the capabilities to follow user interactions across all the digital products they offer and then use the data to make informed decisions and maximize User Experience (UX) and growth. 

It is concentrated on product analytics with the ability to give you an idea about how users interact with apps and websites. Amplitude is known for finding patterns, trends, and user paths via advanced segmentation, funnel analysis, and retention tracking.

The platform is highly scalable, ranging from usability with start-ups to large enterprises, and it works well with other tools, increasing its utility in a stack of technologies. 

Features of Amplitude Analytics

  • Real-Time User Analytics
  • Product Analytics
  • Behavioral Segmentation
  • Funnel Analysis
  • Retention Analysis
  • Revenue Tracking
  • Cohort Analysis
  • Customizable Dashboards
  • Event Tracking
  • Collaboration Tools
  • A/B Testing Integration
  • User Path Analysis
  • Anomaly Detection
  • Data Management
  • Advanced SQL Queries
  • Integration with Third-Party Services
  • Mobile Analytics
  • User Privacy and Security Features
  • Predictive Analytics
  • Engagement Metrics

Key Features

1. Behavioral Segmentation

Behavioral Segmentation

Amplitude Analytics gives SaaS the option to segment its users based on their behavior. It can then help in the identification of high-value features which leads the user further to conversion. This information provides the basis for marketing personalization, development of relevant content, and improvement of the product, resulting in increased user engagement and retention.

2. Funnel Analysis

unnel Analysis

This feature gives SaaS agencies the possibility of tracking the user route and identifying the points where the clients fail in the process, from potential to actual customers. By highlighting these bottlenecks, businesses can perfect their funnels and improve the user experience to guarantee better conversion rates which is directly linked to an increase in revenue as well.

3. Retention Analysis

Retention Analysis

Amplitude provides an in-depth look at how long the users stay and interact with the product. Retention analysis and churn management are must-haves for SaaS firms to make their customer lifetime value optimal. With this data, customer success strategies and product improvements can be determined that will let users like the product for a long time.

Pros of Amplitude Analytics

  • Error tracking and trend analysis for strong insights
  • Ease of deployment and customization options
  • User behavioral analysis and cross-platform journey tracking
  • Intuitive UI and easy implementation with tools like Segment
  • Powerful dimensions and visualizations for analysis

Cons of Amplitude Analytics

  • Visualizations and UI could be improved for better clarity
  • Initial setup and event schema organization can be complex
  • Learning curve for more powerful features
  • Some latency issues and limited “join” functionalities for grouping events

Pricing of Amplitude Analytics

  • Starter: Free
  • Plus: $49/mo
  • Growth: contact sales

Integrations of Amplitude Analytics

  • 1Flow
  • Adapty
  • Adjust
  • Adobe Analytics
  • Airbridge
  • Airship
  • Amazon S3
  • Android Kotlin SDK
  • Android SDK
  • Appcues
  • AppFit
  • Apphud
  • AppsFlyer
  • Apptimize
  • Apxor
  • AWS Kinesis Data Stream
  • AWS Kinesis Firehose
  • Batch
  • Bento
  • BigQuery
  • Blitzllama
  • Branch
  • Braze

Average Rating from Top 3 Software Directories

Amplitude Analytics’s average rating, according to the top three software directories, stands at 4.5.

Amplitude Analytics’s average rating

Testimonials of Amplitude Analytics

Testimonials of Amplitude Analytics Testimonials of Amplitude Analytics

Customer Support Options of Amplitude Analytics

  • Help Center
  • Email support

Supported Platforms of Amplitude Analytics

  • Web-based platform
  • Potential mobile tracking capabilities

Bottom Line

Amplitude Analytics is a tool that helps midsize to large SaaS firms drive in-depth information about user behavior and product performance, making product development and marketing data-driven. Through data-driven analytics, SaaS companies can develop the user engagement level, retain them, and finally, boost revenue.

9. Woopra


Woopra is a real-time customer analytics service product that targets SaaS agencies and digital product owners to track, analyze, and optimize customer interactions across various touch points and platforms. 

It provides you with deep insights into the customer journey, from the moment of first contact to the time of use and then retention. 

Woopra caters to the need for personalized customer experiences and data-driven decision-making functions. 

It does so by combining the data from various sources. Its easy-to-use interface, combined with analytics features such as segmentation, automation, and real-time reporting, is a tool necessary for SaaS agencies that strive to improve customer engagement, reduce churn rate, and accelerate growth.

Features of Woopra

  • Real-Time Analytics
  • Customer Journey Tracking
  • Segmentation
  • Retention Analysis
  • Funnel Analytics
  • Actionable Automation
  • Custom Event Tracking
  • Live Chat Integration
  • Email Analytics
  • Product Usage Tracking
  • Cohort Analysis
  • Customizable Dashboards
  • Triggers and Automations
  • CRM Integration
  • AppConnect Integration
  • User Profiles
  • Behavioral Segmentation
  • Trend Reports
  • Goal Tracking
  • Collaboration Tools

Key Features

1. Funnel Analysis

Funnel Analysis

For SaaS, this is critical in analyzing conversion rates at different levels. Funnel analytics helps locate bottlenecks and optimize user flow for improved conversion rates and achieving more revenue.

2. Segmentation


Product and marketing efforts can be finely tuned for different user groups based on behavior, demographics, or custom events, engaging and pleasing users with increasing customer satisfaction rates.

3. Customer Journey Tracking 

Customer Journey Tracking

Tracking helps SaaS businesses pinpoint and capture each step taken by the customer, while the ultimate goal is to identify the critical touchpoints and optimize them.

Pros of Woopra

  • Detailed customer journeys and trends analysis
  • User-friendly interface with ease of navigation for data analytics
  • Effective in showing visitor statistics, including technology and geographic location
  • Real-time notifications and integration with third-party tools

Cons of Woopra

  • Some users may find the dashboard and UI less intuitive
  • Bugs in new report UI affecting report filtering and actions
  • Performance issues with long loading times for reports
  • Some users desire more frequent Salesforce sync options

Pricing of Woopra

  • Core: Free
  • Pro: $999/month 
  • Custom pricing for enterprise solutions

Integrations of Woopra

  • ActiveCampaign
  • Google Ads
  • Azure
  • BigQuery
  • BotBonnie
  • Campaign Monitor
  • Clearbit
  • Clickhouse
  • Customer.io
  • Delighted
  • Drift
  • Dropbox
  • Facebook
  • Google Drive
  • HubSpot
  • LiveChat
  • MailChimp
  • MailChimp Transactional
  • Marketo
  • MySQL
  • Olark
  • Pardot
  • Pipedrive
  • PostgreSQL
  • Redshift
  • Amazon S3
  • Salesforce
  • Segment
  • SendGrid
  • SFTP
  • Shopify
  • Slack
  • Snowflake
  • Stripe
  • WooCommerce
  • WordPress
  • Zapier
  • Zendesk

Average Rating from Top 3 Software Directories

Woopra’s average rating, according to the top three software directories, stands at 4.4.

Woopra’s average rating

Testimonials of Woopra

Testimonials of Woopra

Testimonials of Woopra

Customer Support Options of Woopra

  • Contact Support
  • Request Demo
  • Email the CEO
  • Leave a message via their contact form on the website

Supported Platforms of Woopra

  • Web-based platform
  • Potential mobile tracking capabilities

Bottom Line 

Woopra offers midsize to large SaaS agencies powerful tools to get a better understanding of their customers and be able to serve them better. The platform is based on real-time data and customer journey analytics that empower companies to make smart decisions that enrich user experience and stimulate loyalty and speed.

10. HockeyStack


HockeyStack is a suite of analytics tools purposely built for SaaS organizations to simplify their data analysis and decision-making. It uses a no-code approach, making it possible for companies to track and analyze website and product data without understanding technical intricacies. 

HockeyStack’s platform is unmatched in offering the precise, actionable insights that the intuitive dashboard delivers by providing real-time information about customer journeys, conversions, and user engagement. 

Therefore, SaaS firms have the opportunity to make their marketing campaigns more effective, improve the functionality of their products, and, finally, achieve higher conversions and retention rates. The tool interfaces with multiple platforms, allowing data from different sources to be aggregated and compiled into a cohesive format.

Features of HockeyStack

  • No-Code Event Tracking
  • Conversion Rate Optimization
  • Customer Journey Analytics
  • Dashboard Customization
  • Goal Tracking
  • Revenue Tracking
  • Cohort Analysis
  • Funnel Analysis
  • User Feedback Integration
  • A/B Testing Insights
  • Real-Time Analytics
  • Segmentation
  • Automated Reports
  • Email Campaign Tracking
  • Integration Capabilities

Key Features 

1. No-Code Event Tracking

No-Code Event Tracking

It provides SaaS with an easy-to-set-up solution that does not have any technical obstacles, thereby making implementation simple and quick and insights readily available.

2. Conversion Rate Optimization
Conversion Rate Optimization

HickeyStack gives specific suggestions for optimizing the funnel and decreasing the cost of acquisition by identifying conversion paths and user behavior.

3. Customer Journey Analytics

Customer Journey Analytics

HockeyStack provides a detailed understanding of a user experience during the product and thus facilitates user-centric adjustments of the product and customized user experiences.

Pros of HockeyStack

  • Easy to use with a simple one-line integration for websites
  • Cookie-less tracking
  • Automated insights for valuable information without deep data diving
  • Cross-domain tracking
  • Visual funnels for analyzing customer paths
  • Clean and user-friendly dashboard
  • Easy setup of goals and funnels, preferred over Google Analytics events
  • Smart insights providing actionable data
  • Segmentation feature to divide users based on actions

Cons of HockeyStack

  • Limited data availability and lack of possible column customization
  • Some reports are limited, and there’s a learning curve for deeper data analysis
  • Features gradually removed from early adopters and lifetime deal buyers
  • No heatmaps and session recordings for detailed visitor behavior analysis​

Pricing of HockeyStack

  • Growth: $1399/mo
  • Custom pricing for enterprise solutions

Integrations of HockeyStack

  • HubSpot CRM
  • Active Campaign
  • Close
  • Freshsales
  • Microsoft Dynamics
  • Salesforce
  • 6sense
  • Albacross
  • Demandbase
  • Rollworks
  • Calendly
  • HeyFlow
  • Qualified
  • BigQuery
  • Snowflake
  • Segment

Average Rating from Top 3 Software Directories

HockeyStack’s average rating, according to the top three software directories, stands at 4.7.

HockeyStack’s average rating

Testimonials of HockeyStack

Testimonials of HockeyStack

Testimonials of HockeyStack

Customer Support Options of HockeyStack

  • Online demo
  • Live chat
  • Email support

Supported Platforms of HockeyStack 

  • Web-based platform
  • Potential mobile tracking capabilities

Bottom Line

HockeyStack is a powerful solution designed specifically for midsized SaaS agencies focused on analytics and business growth. Its user-friendly, no-code interface empowers anyone to be a data analyst within the organization, enabling everyone from top management to everyday users to benefit from data analysis without needing technical expertise. 

Table of Comparison

Analytics ToolReal-Time ReportingBehavioral AnalyticsFunnel AnalysisSegmentationA/B TestingCustom DashboardsIntegration CapabilitiesUser Feedback IntegrationPredictive AnalyticsMobile AnalyticsPricing
Google AnalyticsHighFree; $150,000+/year for 360
MixpanelHighFree; $20+/month for Growth
Adobe AnalyticsHighCustom
Amplitude AnalyticsHighCustom

Best of Best

1. Google Analytics

Google Analytics stands out due to its well-designed user interface, powerful analytical features, and smooth cross-platform integration. This free version of the tool rivals all other options on the market today, either for startups or well-established businesses

2. BareMetrics

Unique to BareMetrics is its subscription-based focus metric, giving deep insights on MRR, churn, and LTV. Such features are very helpful for SaaS to identify potential targets and optimize revenue collection.

3. Heap

Heap stands out as a leading analytics platform for midsize to large SaaS agencies, providing deep insights into user behavior without the need for prior setup. Its no-code event creation feature allows businesses to adapt strategies over time, promoting data-driven decisions and fostering growth through improved conversion rates and retention.


Determining the right analytics tool is a must-have for SaaS firms trying to explore user behavior, develop product offerings, and achieve growth. The top analytics platforms discussed empower you with capabilities ranging from user behavior tracking to highly detailed financial analytics, thus enabling you to service various needs and scales of operation. 

Whether you are an early-stage startup or an established company, implementing these technologies would advance your business analytics process and ultimately improve your chances of success in SaaS.

Frequently Asked Questions

1. What are analytics tools for SaaS, and why do I need them?

Analytics tools for SaaS provide data on user interaction, helping businesses make informed decisions. They’re needed to optimize product and marketing strategies.

2. How do analytics tools help SaaS agencies understand user behavior?

They track and analyze user actions, offering insights into preferences, pain points, and overall engagement, aiding in product improvement and targeted marketing.

3. Can free analytics tools provide sufficient insights for a growing SaaS business?

Free tools can offer basic insights, but as a SaaS business grows, a paid tool may be necessary for more detailed analysis and advanced features.

4. What key features should I look for when choosing an analytics tool for my SaaS platform?

Look for features like real-time reporting, behavioral analytics, funnel analysis, integration capabilities, and customization options.

5. How do analytics tools integrate with other SaaS applications?

Most analytics tools can integrate with SaaS applications through APIs, allowing for data transfer and a more comprehensive view of metrics.

6. What is the difference between user analytics and financial analytics in SaaS tools?

User analytics focus on how individuals use your app, while financial analytics track revenue-related metrics like MRR, churn rate, and LTV.

7. How do I choose between a specialized SaaS analytics tool and a general-purpose analytics platform?

Choose specialized tools for in-depth insights on specific areas like user behavior or finances. General-purpose platforms offer broader but less detailed data.

8. Are there analytics tools specifically designed for mobile SaaS applications?

Yes, some tools are designed with mobile analytics capabilities, providing insights into app performance, user engagement, and mobile-specific metrics.

9. How do analytics tools handle data privacy and security, especially in SaaS models?

Analytics tools prioritize data security by using encryption, compliance with privacy laws, and providing control over data access and usage.

10. Can SaaS analytics tools predict future trends based on past user behavior data?

Yes, many SaaS analytics tools use predictive analytics to forecast trends based on historical data, helping businesses anticipate user needs and market shifts.

    As the Founder of Stratigia, Abbas Sarfraz has helped hundreds of Software-as-a-Service (SaaS) companies acquire and retain customers. With hands-on experience in marketing and sales, business and product strategy, and operations for early stage SaaS companies, Abbas has perfected the art of successful SaaS Startups Launch and Growth.